Dancing with Digital Natives : Staying in Step with the Generation That's Transforming the Way Business Is Done

"Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how digital natives work, shop, play, and learn, this resource offers practical advice geared to help managers, marketers, coworkers, and educators maximize their interactions and create environments where everyone wins."-- Provided by publisher "Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how digital natives work, shop, play, and learn, this resource offers practical advice geared to help managers, marketers, coworkers, and educators maximize their interactions and create environments where everyone wins"--Résumé de l'éditeur Michelle Manafy is director of content for FreePint, Ltd. and was previously editorial director of the Enterprise Group for Information Today, Inc. An award-winning writer and editor, her focus is on emerging trends in digital content and how they shape successful business practices. In addition to writing on such technology topics as digital publishing, econtent development, and social media, Manafy is a sought-after speaker and a dedicated mentor to many digital natives Heidi Gautschi grew up in France and the United States, and continues to divide her time between the two countries. She has taught in the French university system for more than 10 years, most recently at University of Lille 3, and developed her intense interest in digital natives from experiences and observations both in and beyond the classroom. Her research looks at the cultural, social, political, and economic implications of communication technology.--Book Jacket In this revealing book, Michelle Manafy, Heidi Gautschi, and a stellar cast of experts from business and academia provide vital insights into the characteristics of digital natives, offering an in-depth look at how they work, shop, play, and learn. Dancing With Digital Natives will help any manager, marketer, or educator embrace-and stay in step with-a generation that's transforming how business is done Generational differences have always influenced how business is done, but in the case of "digital natives"--Those immersed in digital technology from birth-we are witnessing a tectonic shift. As an always-connected, socially networked generation comes to dominate business and society, organizations can ignore the implications only at the risk of irrelevance Edited By Michelle Manafy And Heidi Gautschi. Includes Index.