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زیبا، عجیب، گرسنه و رمانتیک: زیبایی‌شناسی مصرف‌گرایی

Cute, quaint, hungry, and romantic : the aesthetics of consumerism

معرفی کتاب «زیبا، عجیب، گرسنه و رمانتیک: زیبایی‌شناسی مصرف‌گرایی» (با عنوان لاتین Cute, quaint, hungry, and romantic : the aesthetics of consumerism) نوشتهٔ by Daniel Harris، منتشرشده توسط نشر Basic Civitas Books در سال 2000. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.

Review: "In this encyclopedia of low-brow aesthetics, Daniel Harris concentrates on the contagious appeal of that which is not art, on the uses of the useless, the politics of product design and advertising. We learn how advertisers exaggerate our sensual responses to eating, how nature photography magnifies the closeness of the natural world and how the mutated physiology of dolls invites our pity and affection. Harris places the refuse of consumerism under a microscope, capturing the essence of the marketplace on the level on which we actually experience it, on the visceral level of our senses - at the very instant when our neurons begin to fire as Leonardo DiCaprio kisses Kate Winslet or the moment in which the Mars Bar hypnotically breaks in slow motion, its creamy caramel center stretching into translucent filaments."--BOOK JACKET

Why has the ring of the telephone become a beep? What ever happened to the bumpers and fenders of cars? Why do food commercials never mention hunger?In this encyclopedia of low-brow aesthetics, Daniel Harris concentrates on the nuances of non-art, the uses of the useless, the politics of product design and advertising. We learn how advertisers exaggerate our sensual responses to eating, how close-up nature photography exaggerates the accessibility of the natural world, and how the mutated physiology of dolls invites our pity and affection.In studying its aesthetics, we find consumerism instills disappointment rather than gratification, convincing us that our lives are deficient and wanting. If we are what we buy, then we must buy in order to be.

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