Cultures of Commodity Branding (UCL Institute of Archaeology Publications)

"Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists." "University College London Institute of Archaeology Publications" "Andrew Bevan & David Wengrow are lecturers at the Institute of Archaeology, University College London."--BOOK JACKET Introduction : Commodity Branding In Archaeological And Anthropological Perspectives / David Wengrow -- Making And Marking Relationships : Bronze Age Brandings And Mediterranean Commodities / Andrew Bevan -- The Work Of An Istanbulite Imitasyoncu / Magdalena Crăciun -- The Attribution Of Authenticity To Real And Fake Branded Commodities In Brazil And China / Rosana Pinheiro-machado -- The Real One : Western Brands And Competing Notions Of Authenticity In Socialist Hungary / Ferenc Hammer -- Royal Branding And The Techniques Of The Body, The Self, And Power In West Cameroon / Jean-pierre Warnier -- Commodities, Brands, And Village Economies In The Classic Maya Lowlands / Jason Yaeger -- Lincoln Green And Real Dutch Java Prints : Cloth Selvedges As Brands In International Trade / Gracia Clark -- Of Marks, Prints, Pots And Becherovka : Freemasons Branding In Early Modern Europe? / Marcos Martinón-torres -- The Second-hand Brand : Liquid Assets And Borrowed Goods / Alison J. Clarke. Andrew Bevan, David Wengrow, Editors. The Present Volume Arises From An International Conference Held At University College London In 2009--acknowledgements. Includes Bibliographical References And Index. Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan The work of an Istanbulite imitasyoncu / Magdalena Cruciun The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.