Culture is the way : how leaders at every level build an organization for speed, impact, and excellence

A WALL STREET JOURNAL BESTSELLER Energize employee engagement and drive cultural excellence throughout your organization In Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence, former NFL Pro, world-renowned keynote speaker, and management consultant Matt Mayberry delivers an incisive and hands-on blueprint to employee engagement and peak productivity. In the book, you'll explore how leaders, at every level, can build a workplace culture that drives organizational excellence and unleashes the full potential of every employee. You'll also learn: How to build a culture where people can become the best version of themselves and transform organizational performance Five common roadblocks that prevent leaders from using culture to get the best from their people and how to overcome them How to implement your playbook for cultural excellence across your entire organization An essential roadmap to organizational transformation with an unbending focus on the importance of workplace culture, Culture Is the Way will earn a place on the bookshelves of managers, executives, and other business leaders seeking to improve the performance of their team members. Cover 1 Title Page 3 Copyright Page 4 Contents 5 Author’s Note 9 Figure List 11 Acknowledgments 13 Chapter 1 Is Culture Powerful? Ask a Football Coach 15 Success Leaves Clues 18 Develop a Burning Desire to Improve Culture 19 Generate and Bring Positive Energy Daily 20 Don’t Just Manage People, Coach Your People 21 The Larger Room 22 Leading Boldly into the Future 24 The Power of Culture 27 Why This Book and Why Now? 29 The Aim of This Book 31 Chapter 2 What Exactly Is Culture? 33 Confusion Around Culture 39 Driver of Organizational and Team Excellence 41 Negative Misconceptions 43 Culture Is Not. . . 44 Five Key Elements of a Positive Culture 45 Chapter 3 The Dilemma Traps 49 The Shiny Object Syndrome 53 Culture Is Not Sexy 54 Boeing: An American Giant That Lost Its Way 57 The Great Turnaround 59 How to Avoid the Culture Dilemma Traps 60 Chapter 4 The Five Roadblocks to Cultural Excellence 63 The New Economic Order of Changing Culture 69 The Five Roadblocks to Cultural Excellence 71 Roadblock #1: Lukewarm Leadership Buy-In 71 Roadblock #2: All Slogans and No Action 74 Roadblock #3: The Temptation of Instant Gratification 77 Roadblock #4: Distortion and Distraction 79 Roadblock #5: Lack of Cascading Change 82 Actions to Mitigate and Overcome the Roadblocks 84 Chapter 5 Five Steps to Building a World-Class Culture 87 The Five-Step Process 92 Step One: Define Your Culture 92 Step Two: Discovery Through Collaboration and Inspiration 92 Step Three: Launch, Cascade, and Embed 93 Step Four: Drive Long-Term Impact 93 Step Five: Leaders Must Blaze the Trail 93 Chapter 6 Create Your Cultural Purpose Statement 95 Creating a Cultural Purpose Statement 100 Joshua 102 Edward 103 Lessons from College Football Coaches 104 Mel Tucker, “Relentless,” Michigan State Spartans Head Coach 106 Tom Allen, L.E.O. “Love Each Other,” Indiana Hoosiers Head Coach 107 Nick Saban, “The Process,” Alabama Crimson Tide 108 P.J. Fleck, “Row the Boat,” Minnesota Golden Gophers 109 Much More Than a Clever Mantra 110 Create Your Own Cultural Purpose Statement 112 Action Steps for Leaders 114 Chapter 7 Winning Hearts and Minds for Impactful Culture-Building 117 Top-Down Directed, but Bottom-Up Created 122 A Collaborative, Multifaceted Approach 124 Step #1: Identification: Identify Problem Areas of the Existing Culture 125 Step #2: Engagement: Involve Every Manager in the Company 125 Step #3: Transformation: Turn Values into Specific Daily Behaviors 126 Step #4: Managerial Development: Conduct Company-Wide Manager Meetings 127 Driving Cultural Meaning and Impact 130 Action Plan for Leaders 131 Chapter 8 The Culture Implementation Playbook 135 Imagine This Scenario 138 Common Culture Implementation Pain Points 142 Six Implementation Pain Points 143 A Playbook for Driving Transformation at Scale 146 Culture Implementation Playbook 147 Action#1: Drive Alignment Forward 148 Action #2: Behavioral Manifesto 148 Action#3: Communication Strategy 149 Action #4: Culture Rollout Roadmap 150 Moving with Urgency and Adaptability 154 Culture Implementation Playbook Action Steps 156 Chapter 9 Be Fanatical About Sustained Impact 159 Framework for Driving Culture Sustainability 164 Five-Step Fanatical Framework 166 Step #1: Fanatical Continuous Attention, Development, Nurturing 166 Step #2: Fanatical Consistency and Alignment 167 Step #3: Fanatical Focus on the Vital Few 168 Step #4: Fanatical Follow-Through 169 Step #5: Fanatical About Making the Business Case 169 Full System Embedment for Sustained Impact 170 Strategy #1: Rigorous Training and Reinforcement 171 Strategy #2: Cultural Impact Committee 173 Strategy #3: Define and Prioritize the Cultural Imperatives 175 Strategy #4: Handbook of Cultural Guidelines 177 Strategy #5: Ignite and Inspire Your Teams 178 Strategy #6: Create an Environment of Recognition 179 Strategy #7: Mentoring and Coaching 181 Strategy #8: Connect Culture to Learning and Development 182 Action Steps to Be Fanatical About Sustained Impact with Your Culture 183 Chapter 10 The Ultimate Differentiator Is Leadership 185 A Leader’s Role in Building Culture 190 Action #1: Set the Vision 193 Action #2: Lead the Way Forward 194 Action #3: Coach for Excellence 195 Become a Transformational Leader Now 195 Part #1: Transforming Yourself 199 Part #2: Transforming Others 201 Part #3: Transforming the Culture 202 Part #4: Transforming the Organization 204 Build a Leadership Factory 204 Five Key Elements to a Successful Leadership Development Program 208 Leadership Action Steps and Reminders 210 Chapter 11 Commercial Execution 213 Keep the “Main Thing” the “Main Thing” 218 Be Extraordinary 221 Find Your Commercial DNA 224 The Seven Commandments of SGWS 228 Extreme Clarity and Understanding 229 Commercial Vision and Theme 231 Strategic Objectives 232 Growth Pockets 232 Tactical Roadmap 232 Commercial Skills and Competencies 232 Connection to Culture 233 Be Obsessed with Talent 233 Commercial Execution Action Steps 236 Chapter 12 Be a Chief Culture Driver 239 Notes 259 About the Author 267 Index 269 EULA 275 "In too many industries and organizations, the business world is a cutthroat environment that seems to care much more about profits than about the employees who deliver the actual results. And yet, organizations can and do change the world--but never without a great culture. Leaders and managers play the crucial role in shaping and modeling a culture that motivates and inspires every employee to give their best."-- Provided by publisher