Cultural Semiotics: For a Cultural Perspective in Semiotics (Semiotics and Popular Culture)

Through a reevaluation of the work of some of the most important thinkers of the twentieth century, this book details how semiotics, social sense, and social communication can function together to analyze how culture works in the contemporary era. "Cover"--"Title"--"Copyright" -- "Contents" -- "List of Figures" -- "Acknowledgments" -- "Series Preface" -- "Introduction" -- "Chapter 1 The Structuralist Perspective" -- "Chapter 2 Unity and Pluralism: The Theory of Jurij Lotman" -- "Chapter 3 Interpretation and Culture" -- "Chapter 4 Ideas for an Archeological Semiotics" -- "Notes" -- "Bibliography." Front Matter....Pages i-xii Introduction....Pages 1-19 The Structuralist Perspective....Pages 21-65 Unity and Pluralism: The Theory of Jurij Lotman....Pages 67-115 Interpretation and Culture: Umberto Eco’s Theory....Pages 117-158 Ideas for an Archeological Semiotics....Pages 159-192 Back Matter....Pages 193-217