Cultural heritage and tourism : potential impact, partnership and governance : the presentations on the III Baltic Sea Region Cultural Heritage Forum, 25-27 September in Vilnius, Lithuania

This book is an output of regional co-operation on cultural heritage in the Baltic Sea States. It congregates our regional perspective concerning relations and interactions between tourism and cultural heritage. Hereby we wish to open a dialogue between tourism and cultural heritage sectors on local, national and regional levels. Our aim is to inspire and encourage both policy makers and practitioners to generate socially responsible approaches to tourism linked with cultural heritage. At the same time, we will enhance cross-sector competence of good governance and management of cultural heritage in connection with tourism approaches. INTRODUCTION Cultural heritage and tourism in the Baltic Sea States – Why to read this book / Alfredas Jomantas, Lithuania and Marianne Lehtimäki, Finland 9 Cultural heritage in Lithuania: Potential for local and territorial initiatives / Irena Vaišvilaitė, Lithuania 13 Cultural tourism – An experience of place and time / Helena Edgren, Finland 16 POTENTIAL The experiences of cultural tourism / Mike Robinson 18 Cultural heritage as an engine for local development / Torunn Herje, Norway 26 Literature tourism linked to intangible cultural heritage / Anja Praesto, Sweden 29 Production of local pride and national networks / Anton Pärn, Estonia 32 First World War field fortifications as a cultural tourism object / Dagnis Dedumietis, Latvia 37 Traditional turf buildings and historic landscapes: the core of cultural tourism in rural Iceland / Magnus Skulason, Iceland 39 Archaeology visualised – The Viking houses and a reconstructed jetty in Hedeby / Sven Kalmring, Schleswig-Holstein, Germany 42 Underwater attractions – The Kronprins Gustav Adolf Underwater Park / Sallamari Tikkanen, Finland 44 Potentials of marine wreck tourism / Iwona Pomian, Poland 47 Protection, management and use of underwater heritage in the Baltic Sea region / Björn Varenius, Sweden 49 IMPACT How do tourists consume heritage places? / Gregory Ashworth 52 The economics of built heritage / Terje M. Nypan, Norway 59 Tourism: chances and threats to urban heritage: The case of Kraków / Monika A. Murzyn, Poland 62 Combining old and new – Tourism and recreation in Ribe / Michael Lauenborg, Denmark 67 PARTNERSHIP Cultural heritage and tourism – friends or foes? / Dag Myklebust, Norway 71 Network of Scandinavian Islands / Thomas Hjelm, Sweden 79 Garden dreams – Historic parks in Saxony-Anhalt / Christa Ringkamp, Germany 81 Sharing excellence over borders / Anne Parikka, Finland 84 Cultural Routes as a frame for implementing joint sustainable trans-border cultural tourism offers / Michel Thomas-Penette 87 GOVERNANCE Relations between heritage and entrepreneurs / Torkel Molin, Sweden 89 Preservation through utilisation / Grete Horntvedt, Norway 96 Dead sites versus narratives: Looking for intermediates for urban spaces in Klaipėda / Liutauras Kraniauskas, Lithuania 98 Making lighthouses accessible to tourists / Fryderyk Tomala, Poland 104 Challenges using historic ships as a resource in the development of tourism / Ole Vistrup, Denmark 108 Private public partnership in the Grönsöö Castle / Jacob von Ehrenheim, Sweden 114 Reuse of historic buildings: The significance of traditional materials and skills / Hans Sandström, Sweden 118 NGO as an accomplisher of revitalization of a manor house / Pekka Kärki, Finland 122 Managing the building preservation process / Ilmars Dirveiks, Latvia 124 Green heritage as a part of authenticity: – Gardens and parks at the Barony Rosendal / Kjell Andresen, Norway 126 Accessibility is a process! / Elisa Heikkilä, Finland 128 CONCLUSIONS Recommendations for cultural heritage and tourism for the Baltic Sea States agreed by the III Baltic Sea Region Cultural Heritage Forum 2007 132 Communicating heritage / Marianne Lehtimäki 134 A dozen useful principles of how to start a cultural heritage itinerary / Georges Calteux 136 Lessons learned / Alfredas Jomantas and Marianne Lehtimäki 137 APPENDIX List of references 141 Acknowledgements to the authors and contributors 146