Cultural and Tourism Innovation in the Digital Era: Sixth International IACuDiT Conference, Athens 2019 (Springer Proceedings in Business and Economics)

This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy. A central theme is the need to adopt a more holistic approach to tourism development that is aligned with principles of sustainability; at the same time, the book critically reassesses the common emphasis on innovation as a tool for growth-led and market-oriented development. In turn, fresh approaches to innovation practices underpinned by ethics and sustainability are encouraged, and opportunities for the exploration of new research avenues and projects on innovation in tourism are highlighted. Based on the proceedings of the Sixth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and edited in collaboration with IACuDiT, the book will appeal to a broad readership encompassing academia, industry, government, and other organizations. Front Matter ....Pages i-xxix Front Matter ....Pages 1-1 Revisiting Authenticity in the Age of the Digital Transformation of Cultural Tourism (Maria Shehade, Theopisti Stylianou-Lambert)....Pages 3-16 Heritage Information System to Promote Cultural Tourism and the Use of Digital Mapping in Primary and Secondary Schools (Yamilé Pérez Guilarte, Rubén Camilo Lois González, Francisco Xosé Armas Quintá, Xosé Carlos Macía Arce)....Pages 17-35 Cultural Tourism Policies and Digital Transition of Ancient Village Heritage Conservation in China (Shiqi Liu)....Pages 37-51 Storytelling as a Value Co-creation Instrument for Matera European Capital of Culture 2019 (Nicolaia Iaffaldano, Sonia Ferrari)....Pages 53-65 Exploring “Sense of Community” in the Festival Tourism Experience: Review of the Relative Literature (Sofoklis Skoultsos, Vasiliki Georgoula, Eleni Temponera)....Pages 67-77 The Impact of European Capital of Culture on Tourism and Local Involvement: Matera 2019 Case Study (Colangelo Delio, Pepe Angela)....Pages 79-88 Small Towns, Cultural Heritage, ... Good and Evil Queens (Angela Besana, Annamaria Esposito, Maria Cristina Vannini)....Pages 89-99 Exploring the Essence of Gastronomic Tourism and Its Distribution Channels in Greece (Katsoni Vicky)....Pages 101-110 Olympic Gigantism and the Multifaceted Concept of Sports Venues (Melina Giannakopoulou)....Pages 111-121 The Impact of Cultural Routes on Traditional Settlements: The Case of Greece (Dimitrios Belias, Labros Vasiliadis, Evaggelos Zaftis)....Pages 123-134 Front Matter ....Pages 135-135 Data Analysis from the Printed to Digital Advertising of Hotels and Travel Agencies in Greece of the Twenty-First Century (Constantinos Halkiopoulos, Aris Koumparelis, Agis Konidaris)....Pages 137-144 Sharing Tourism and Its Impact on Hospitality Management in Essaouira: Analysis of the Evolution of Booking.com and Airbnb (Mohamed Boukherouk, Rachid Ed-dali, Youness Dbibirha)....Pages 145-159 Could the Adoption of Quick Response (QR) Code in Lectures Enhance University Students’ Satisfaction? A Case Study of Hospitality and Tourism Programs in Macau (Iok Teng Kou, Ting Liu)....Pages 161-170 Data Analysis Evaluation of Web Technologies Enhancing Communication in Tourism Industry: Case Study in Kefalonia Island (Gerasimos Panas, Stefania Vasiliadou, Constantinos Halkiopoulos)....Pages 171-187 Social Media Marketing in Hospitality Industry of Crete (Pavlos Spyrantis, Dafni-Maria Nerantzaki, Maria Tsourela, Dimitris Paschaloudis)....Pages 189-199 Enhancing the Usability of European Digital Cultural Library Using Web Architectures and Deep Learning (Octavian Machidon, Dragoș Stoica, Aleš Tavčar)....Pages 201-207 Historical Advertisements of Hotels, Tour Agencies and Involved Services of Tourism Industry in Greece: A Data Mining Analysis via Image Processing (Constantinos Halkiopoulos, Aris Koumparelis)....Pages 209-218 The Integration of Technology into the Sport Tourism Experience: From Real Competition to Surreal Experiences (Ourania Vrondou)....Pages 219-228 Is the Museum Going Digital? Experiences from the Websites of Greek Museums (Sofia Boutsiouki, Anna-Eleni Polydora)....Pages 229-245 About on Organizational Impact on the Adoption of New Technologies in Tourism (Valeri Marco, De Angelis Cinzia, Fondacaro Rosario, Grazia Chiara Elmo)....Pages 247-256 Current Trends in Air Services Distribution Channel Strategy: Evolution Through Digital Transformation (Ioulia Poulaki, Vicky Katsoni)....Pages 257-267 The Sharing Economy Phenomenon: Challenges and Legislation (Artemis Giourgali)....Pages 269-279 GoFit Erasmus Project: A Transdisciplinary Approach for Exercise, Health and Tourism (Evangelia Baralou, Katerina Daskalaki, Emmanouil Georgiadis, Vicky Katsoni, Panagiota Malliou, George Panagiotou)....Pages 281-289 Evaluating Quality in Tourism Destination Websites of Peloponnese (Kourtesopoulou Anna, Nikolakakou Christina, Moustakarias Nikos, Grapsa Theodoula)....Pages 291-306 Front Matter ....Pages 307-307 Cultural and Tourist Components in Mathematical Model of High-Speed Passenger Main-Line on the South of Russia (Irina Egorova, Viktor Bogachev, Taras Bogachev)....Pages 309-321 Tourism Mapping Based on Sub Destination and Special Events (Tsogas Markos-Marios, Chatzopoulou Evi, Markou Maria)....Pages 323-334 Investigating the Key Factors Influencing the International Tourists’ Decision-Making on Choosing a Destination (Anna Kyriakaki, Theodoros Stavrinoudis, Georgia Daskalopoulou)....Pages 335-352 Porto as a Literary Touristic Destination Based on Camilo Castelo Branco’s Literary Work (Ana Ferreira, Elisa Alén, Dália Liberato, Pedro Liberato)....Pages 353-364 Shopping Tourism: Comparative Analysis of the Cities of Oporto and Lisbon as Shopping Destinations (Dália Liberato, Pedro Liberato, Melanie Silva)....Pages 365-379 Networking of Small Tourist Destinations: Evidence from Russia (Alexander M. Pakhalov, Daria G. Saks)....Pages 381-391 Semiotic Analysis of the Greek Tourism Organization’s Spot “Greece: A 365-Day Destination” (Sofia Tsiftelidou, Anastasia-Charikleia Christodoulou)....Pages 393-398 Spectators’ Satisfaction of a Small-Scale Sport Event and Intention to Re-visit the Sport Event’s Destination (Konstantinos Mouratidis, Maria Doumi, Vassilios Thanopoulos)....Pages 399-412 Using Cultural Elements for a Successful City Branding: The Case Study of Hydra Island (Stamatina Dilaveri, Nikoletta Karitsioti, Antonios Kargas)....Pages 413-429 The Contribution of Alternative Forms of Tourism in Sustainable Tourism Development: The Case of the Island of Kalymnos (Stavroula Georgakopoulou, Vasiliki Delitheou)....Pages 431-446 Importance of Tourism Equinox for Sustainable City Tourism (Irfan Arikan, Ilker Ünsever)....Pages 447-459 Greece as a Dreamy Destination Through the Creation of e-Branded Content: The Case of the Greek National Tourism Organization (Elli Vazou)....Pages 461-476 Tourism Objectives in the Czech Republic and Slovakia Facing European Competition in the Digital Era (Andrej Malachovský, Mária Spišiaková)....Pages 477-492 Olympic Facilities and Authoritarian Regimes: A Case Study of Sochi 2014 (Melina Giannakopoulou)....Pages 493-505 Focusing on Resort Sport Tourism Development: The Case of Costa Navarino (Leonidas Gaitanakis, Stella Leivadi)....Pages 507-517 Front Matter ....Pages 519-519 How Do New Ventures Operating in Tourism Industry Relate to Their Financial Goals? (Alina Badulescu, Daniel Badulescu, Elena Stiubea)....Pages 521-531 Organizational Culture and Business Performance in Tourism and Hospitality Industry: The Case of a Luxury Tourist Resort (Georgia Robaki, Alkistis Papaioannou, George Yfantidou, Anna Kourtesopoulou, Antonios Dalakis)....Pages 533-542 Weighting the ReSCulture Questionnaire: The Impact of Rewards Systems in Hotels’ Cultural Change Processes (Christos Kakarougkas, Theodoros Stavrinoudis, Leonidas Maroudas)....Pages 543-558 Internal Marketing in Tourism: The Case of Human Resource Empowerment on Greek Hotels (Dimitrios Belias, Labros Vasiliadis, Efstathios Velissariou)....Pages 559-573 Optimization of the Working Time System in the Company (Leszek Kozioł, Wojciech Kozioł)....Pages 575-583 Cash Holding Determinants in the Greek Hotel Industry: SMEs Versus Large Firms (Panagiotis E. Dimitropoulos)....Pages 585-596 Tourists Satisfaction with All-Inclusive Packages: The Moderating Impact of Income and Family Size (Konstantinos Koronios, Panagiotis Dimitropoulos, Athanasios Kriemadis, Douvis Ioannis, Andreas Papadopoulos, Genovefa Manousaridou)....Pages 597-610 Exploring E-CRM Implementation in Sport Tourism Hotels in Peloponnese (Kourtesopoulou Anna, Parasxos Lazaros)....Pages 611-627 Price Versus Service Assessment in Glamping (Pedro Liberato, José Coelho, Dália Liberato)....Pages 629-638 The Human Resource Training and Development of Employees Working on Luxurious Hotels in Greece (Dimitrios Belias, Labros Vasiliadis, Christos Mantas)....Pages 639-648 The Innovative Geoinformatics Public Health Utilities for Sustainable Ecological Tourism Facilities (Tilemachos K. Koliopoulos, Vicky Katsoni)....Pages 649-659