Cultivating Customers : Market Women in Harare, Zimbabwe

Horn finds that, although invisible in terms of government statistics, Zimbabwe's market women are serious entrepreneurs who generate profit for reinvestment and household maintenance and who make a vital contribution to the national economy. Contents Illustrations Acknowledgments Map of Zimbabwe Map of Harare 1 The Ethic and Tradition of Women's Economic Roles 2 Agricultural and Urban Development: Historical Background to Fresh Produce Vending 3 The Informal Economy, Microenterprises, Women, and Business 4 The Fresh Produce Marketing System in Harare 5 A Profile of Harare's Female Microentrepreneurs 6 The Business of Generating Financial Returns 7 Noneconomic Variables in Microenterprise Development 8 The Deconstruction of the Informal Sector and the Gender Variable in Microenterprise Development Bibliography Index About the Book and Author