Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library (Chandos Information Professional Series)

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.* Step-by-step guidelines * How to instructions * Clear, concise information Content: Front matter , Pages i-iii Copyright , Page iv Dedication , Page v List of figures and tables , Pages ix-xi About the author , Page xiii Acknowledgements , Page xv List of acronyms , Page xvii 1 - Introduction , Pages 1-6 2 - Why should libraries market themselves? , Pages 7-18 3 - The library as a corporation , Pages 19-35 4 - Creating a SWOT analysis , Pages 37-43 5 - Areas to consider in a marketing campaign , Pages 45-56 6 - Merchandising and branding , Pages 57-71 7 - Marketing strategy , Pages 73-85 8 - Poster guidelines , Pages 87-96 9 - Other tools of communication: news announcements, public relations, newsletters and annual reports , Pages 97-103 References, further reading and resources , Pages 105-111 Index , Pages 113-116 "This book is a hands-on guide and handbook to create a library marketing campaign. Though written specifically for academic libraries, there is useful information for libraries of all types. Examples and step-by-step instructions assist the novice as well as expert in presenting a campaign to attract the campus community to the library's resources." "All staff at academic libraries involved with any aspect of marketing or public relations will find this book useful. Library school students will also find a basis for an introduction to a little taught area of the library world."--BOOK JACKET A hands-on guide to creating a library marketing campaign. Though written specifically for academic libraries, there is information applicable to libraries of all types. Examples and step-by-step instructions assist the novice as well as expert in presenting a campaign to attract the campus community to the library's resources