Crisis Management at the Speed of the Internet : Trend Report

__Crisis Management at the Speed of the Internet__ provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster-even if the viral information isn't factual. It is critical that an organization respond quickly and decisively to crises in online media. The report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy. __Crisis Management at the Speed of the Internet__ is a part of Elsevier's Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. * Provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation * Cites examples of companies that have experienced this kind of threat and describes the successes or failures of their responses * Describes practical, strategic methods for mitigating and resolving a crisis

Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster—even if the viral information isn’t factual. It is critical that an organization respond quickly and decisively to crises in online media.

The report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy.

Crisis Management at the Speed of the Internet is a part of Elsevier’s Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs.

• Provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation
• Cites examples of companies that have experienced this kind of threat and describes the successes or failures of their responses
• Describes practical, strategic methods for mitigating and resolving a crisis

Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster-even if the viral information isn't factual. It is critical that an organization respond quickly and decisively to crises in online media. The report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy. Crisis Management at the Speed of the Internet is a part of Elsevier's Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. Provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation Cites examples of companies that have experienced this kind of threat and describes the successes or failures of their responses Describes practical, strategic methods for mitigating and resolving a crisis The report will provide understanding of the newer internet communication tools; provide examples of companies that have faced threats to their brands and how they have responded; describe strategies to prepare and help mitigate the effects when a crisis occurs; examine the broader need for a comprehensive communication and crisis management plan that incorporates the dynamic nature of the internet; suggest the ways in which a risk management practitioner can be proactive in communicating risks and possible strategies to senior management and others in the company Suitable for any security professional working to create or improve an existing corporate crisis management policy, this book provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation.