Creative Strategy and the Business of Design

In Creative Strategy and the Business of Design, Douglas Davis provides “creatives”—designers, art directors, copywriters, and content providers—with a framework for their concepts to succeed. This higher level of success entails understanding and achieving the business objectives of the design project. As he writes in the Introduction, “Let’s start with what we weren’t taught.” With this book, designers have a guide that fills in gaps for skills that aren’t the subject matter of design school or the focus of internships, freelance work, or company training programs. That’s because these skills haven’t been considered essential or even appropriate for a creative role.