Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism (Postcolonial Studies in Education)

Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. "Permanent and creative business model reinvention is imperative to a successful business. This book is unique because it presents a fully integrated process on business reinvention, from analysis to action. Cost cutting and customer value creation are fully reconciled. Without question, it is a must-read roadmap to apply in every sector and in every business!"--Professor JC Larreche, INSEAD, Author of The Momentum Effect "In our more than changing times, the process of reinventing a business model is complex to figure out and even more so difficult to implement. This book stands out as it brings an enlightened view on the end-to-end approach for doing so. Dussart presents innovative and practical recommendations to create and capture cost-benefits value, across all sectors of activity. It is a fantastic contribution and, as such, a must-read to face adversity and reverse the tide of commoditization!" - Philippe Mauchard, Professor, Solvay Brussels School of Economics and Management This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation. Front Matter....Pages i-xvii Introduction: All You Need Is C(l)ash....Pages 1-15 Front Matter....Pages 17-17 The Tide of Commoditization....Pages 19-42 New Markets, New Behaviors: A Global Shift....Pages 43-58 Front Matter....Pages 59-59 The Value-for-Money Business Perspective....Pages 61-79 Re-Reinventing Business Models....Pages 81-97 Front Matter....Pages 99-99 An Integrated Set of New Business Logics....Pages 101-116 CVC Approaches: The Disruption Spectrum....Pages 117-139 Conclusion....Pages 141-150 Back Matter....Pages 151-174