Creating value in the digital era : achieving success through insight, imagination and innovation

We live in a time of exciting possibilities. The business world is being transformed as digital technologies shift the basis of competition from machine-intensity to human-intensity. The foundations of success in today's fast-moving global economy are the creative capacities of people, competitive advantage is now based on insight, imagination and innovation. But meeting the challenges of value-creation in this digital era requires a revolution in thought, outlook and practice. New models of business are needed to provide fresh perspectives on creating and sustaining value in an economy founded on human talent. This practical guide explains how to revolutionise your management strategies, create value for your customers and grasp the new opportunities offered by the digital era. Front Matter....Pages i-xi Introduction....Pages 1-6 Principles of the Digital Economy....Pages 7-28 Designing Value-Creating Capabilities....Pages 29-53 Creating the Customer....Pages 54-77 Shaping Markets and Customer Relationships....Pages 78-103 Developing Digital-Era Products and Services....Pages 104-135 Value Creation and Organizational Intelligence....Pages 136-165 Amplifying the Human....Pages 166-189 Empowering the Enterprise....Pages 190-219 Making the Journey a Success....Pages 220-242 Epilogue....Pages 243-246 Back Matter....Pages 247-267