Creating Experiences in the Experience Economy (Services, Economy and Innovation series)

creating Experiences In The Experience Economy Focuses On The Creation Of Experience From A Business Perspective. In Doing So, The Book Establishes A More Solid Foundation For Making Better And More Complex Analyses Of Experience Creation, Paving The Way For The Development Of Analytically Based And Innovative Experiences In Experience Firms And Institutions. The Contributors Emphasise That Experience Creation Is Not An Easy Task With A Straightforward Formula And Examine How Marketed Experiences Are Constructed, Developed And Innovated. Presenting Diverse And Innovative Perspectives, The Contributors Discuss And Present Models For How Experiences Are Designed, Produced And Distributed. With Its Cross-disciplinary Approach To Experience Creation, This Fascinating Study Will Appeal To Researchers And Academics Of Business Administration, Services, Culture And Tourism. "Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated." "Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism."--Jacket Copyright......Page 5 Contents......Page 6 Contributors......Page 7 1. Introduction to experience creation......Page 10 2. The food and eating experience......Page 22 3. Designing innovative video games......Page 42 4. What makes Rome: ROME? A curious traveller's mulitsensory analysis of aspects of complex Roman experiences......Page 69 5. The backstaging of experience production......Page 92 6. Entrepreneurs in music: the passion of experience creation......Page 120 7. The urban innovation network geography of leisure experiences......Page 143 8. Experience offerings: who or what does the action?......Page 166 9. Performing cultural attractions......Page 185 10. On sense and sensibility in performative processes......Page 212 11. Experience production by family tourism providers......Page 241 Index......Page 262 Focuses on the creation of experience from a business perspective. This book emphasises that experience creation is not an easy task with a straightforward formula and examines how marketed experiences are constructed, developed and innovated. It discusses and presents models for how experiences are designed, produced and distributed