Creating Economy: Enterprise, Intellectual Property, and the Valuation of Goods.pdf

Creativity is at the vanguard of contemporary capitalism, valorised as a form of capital in its own right. It is the centrepiece of the vaunted 'creative economy', the creative industries, and is increasingly a focus of public policy. But what is economic about creativity? How can creative labour become the basis for a distinctive global industry? And how has the solitary artist, a figment of the romantic thought, become the creative entrepreneur of twenty-first century economic imagining? This book offers a fresh approach to this topic within the creative industries through a focus on intellectual property. It follows IP and its associated rights (IPR) through the creative economy, showing how it shapes creative products and configures the economic agency of creative producers. IP helps to manage risk, settle what is valuable, extract revenues, and protect future profits. It is the central mechanism in organising the market for creative goods. Most importantly, it shows that IP/IPR is crucial in the dialectic between symbolic and economic value on which the creative industries depend; IP/IPR hold the creative industries together. This book is based on a detailed empirical study of creative producers in the UK, extending the sociological studies of markets to an analysis of the UK's creative industries. In doing so, it makes an important, empirically grounded contribution to debates around creativity, entrepreneurship, and uncertainty in creative industries, and will be of interest to scholars and policymakers alike. Cover Creating Economy: Enterprise, Intellectual Property, and the Valuation of Goods Copyright Dedication Acknowledgements Contents 1: Introduction: Creating Economy The ‘Creative Industries’? Cultural Entrepreneurship? Doing ‘Cultural Economy’ Institutional Facts and Scholastic Fallacies The IP/IPR Nexus Our Study: The Journey of IP/IPR 2: IP/IPR as a Market Object Originality and Creatorship Art as Collective, Collaborative Work The Liminality of IP/IPR Moral versus Legal ‘Rights’ Notes on Rights Conventions by Creative Field 3: IP/IPR and Economic Agency Economizing Actors Seeing in Time Distinguishing and Securing Assets Disciplining the Creative Self The Ambivalence of Creative Enterprise ‘Work’ as Product ‘Ideas with Legs’: Turning Ideas into Products Stabilization: The Role of Categories 4: Nobody Knows:v Managing Uncertainty Creativity, Uncertainty, and Entrepreneurship Managing Uncertainty through IP The Experience of Risk Choosing Projects and Portfolio Production ‘Packaging’ and Formatting Managing Risk through IPR Contracts in the Field Managing Risk in Creative Product Development 5: Constructing Value Symbolic Value and Economic Worth Cultural Intermediaries and Economies of Qualification Recognizing the Value of IP The IPR Object and Boundary Construction IP/IPR as the Business of Creative Work 6: Realizing Value Industry Structures and Standards Pricing and Selling Market Intermediaries Licensing Collecting Societies The Economic Value of Value 7: Protecting Value Attitudes to Copying Recourse to Law Other Strategies of Protection 8: Conclusion: The Ambiguities of IP/IPR Implications for IP Policies Copyright in Context IP in Context Creative Business in Context IP and Wider Policy Appendix References Index Creativity has been valorised as a form of capital in its own right, but what is economic about creativity? This book offers a fresh approach to this topic within the creative industries. Through a focus on intellectual property, it shows how IP shapes creative products and configures the economic agency of creative producers.