Creating And Delivering Value In Marketing: Proceedings Of The 2003 Academy Of Marketing Science (ams) Annual Conference (developments In Marketing ... Of The Academy Of Marketing Science)

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.​ Front Matter....Pages i-xxxiv A Blueprinting Perspective to Managing Giving....Pages 1-5 Relational Marketing Strategy in Corporate Chains-BCR’S’ Customer Specific Marketing’....Pages 6-11 Differentiation of Retailer Brand Buyers from Manufacturer Brand Buyers....Pages 12-16 The Relationship Between Environment, Export Strategy Development Approaches and Export Performance....Pages 17-17 Problems of Export Entrepreneurship in The Sub-Saharan African (SSA)Countries: Evidence from Nigeria....Pages 18-22 Measuring Consumer Attitudes Towards Gambling a Follow-Up Study....Pages 23-26 A Demographic Perspective on us Consumers’ Out-of-Town Vacationing and Commercial Lodging Usage While on Vacation....Pages 27-27 Consumer Ethics of Minorities....Pages 28-32 Tension in Co-Opetition....Pages 33-37 Return on Relationships (Ror): Financial Aspects of Relationship Marketing and Crm in a Business-To-Business Context....Pages 38-42 Exploring Product Replacement in Business Markets....Pages 43-47 Company Versus Country Branding: “Same, same but Different”....Pages 48-52 Accountability in the Buyer-Seller Relationship: Understanding the Influence of Culture on Buyer’S Accountability to the Supplier Firm’S Salesperson....Pages 53-60 The Influence of Consulting Oriented Sales Management Programs on Customer Retention and Long-Term Profit Growth....Pages 61-65 Sales Career Preparation in the Philippines....Pages 66-66 Is There Simultaneity in Satisfaction, Voice, and Alternative Attractiveness in Channel Relationships?....Pages 67-71 The Efficiency of Heuristic Identification of Noisy Variables (Hinov) in Data Mining....Pages 72-72 A Generalized Model for Asymmetric Effect of Price Elasticities Incorporating Neighborhood Price Effect and Income.....Pages 73-73 Quality-Value Perceptions and Satisfaction in an E-Shopping Environment: Assessing the Impact on E-Shopping Loyalty....Pages 74-74 The Effect of Service Quality and Consumer Trust on Retail Website Loyalty....Pages 75-75 The Internet and ‘Brick and Mortar’ Marketing: some Empirical Insights from Both Sides of the Atlantic....Pages 76-76 A Study of the Impact of Shopping Orientation on the Perception-Value-Satisfaction Links During an Electronic Catalog Visit....Pages 77-81 Marketing Origin and Organic Labeled Food Products in Europe: Trade-Off Between Conviction and Convenience Stores....Pages 82-82 Exploratory Research on Integrated Web-Based Knowledge Management in a Customer Contact....Pages 83-88 An International Comparison of the use of Codes of Ethics in the Marketplace: Australia and Sweden....Pages 89-89 Modeling the Effects of Corporate Images and Brand Images on Brand Alliance Evaluation: A Contingency Approach....Pages 90-90 The Process of Establishing Brand Relationships: Antecedents and Outcomes....Pages 91-91 The Bullwhip Effect: An Intra-Organisational Approach....Pages 92-92 Culture Theory in Global Marketing Research: An Assessment from the Literature....Pages 93-93 The Effect of Culture on Global New Product Development Process....Pages 94-94 A Cross-Cultural Comparison of Business Students’ Perceptions of Job Market Success after September 11th....Pages 95-99 Social Exchange: a Scale Development of Individual Difference Orientations....Pages 100-104 Organizational Change Capability: The Theoretical Construct and its Operational Measurement....Pages 105-105 Relevance of Indian Ethos/Ethics in Managing Organizations in the 21 st Century....Pages 106-106 Agents of Change Versus Stewards of Tradition: The Controversial Case of the Augusta National....Pages 107-111 The Effectiveness of Credit-Card Regulation for Vulnerable Consumers....Pages 112-112 Generating Value Through Online Interaction: Individual and Situational Differences....Pages 113-113 The Role of Emerging Communication Technologies in Providing Added Value to Customers....Pages 114-114 Internet Privacy Preference and its Impact on Internet Behaviors: A Preliminary Analysis....Pages 115-120 Multiple Levels of Trust and Interfirm Dependence on Supply Chain Coordination: A Framework for Analysis....Pages 121-121 A Marketing Plan for Marketing Instruction: A Satirical Look at Student Comments....Pages 122-128 Distance Education in Marketing: Current Practices and Differences Among Institutions in the United States....Pages 129-133 The Effects of Price Promotions on Consumers’ Price Beliefs....Pages 134-134 Incomplete Retail Price Information: Consumer Reactions and Managerial Implications....Pages 135-135 Generalized and Personalized Beliefs Toward Advertising: Which are Better Predictors of Attitudes Toward Advertising in General?....Pages 136-141 Dynamics of Consumer Beliefs Toward Advertising in the 1990S: Evidence from Longitudinal National Data....Pages 142-142 Sunk Cost Effect, Escalation of Commitment and the Principle of Fungibility: Consumers’ Reactions to Membership Cards....Pages 143-147 Supplier Portfolioment: A Strategic Approach....Pages 148-154 Antecedents and Consequences of Trust in Small Business-Supplier Relationships....Pages 155-155 Targets of Commitment in Service Provider-Consumer Relationships....Pages 156-156 A Conceptual Framework for Measuring E-Service Quality....Pages 157-157 Attractiveness, Trustworthiness, and Expertise: An Exploratory Study Examining College Student Evaluations of Sport Celebrities as Potential Advertising Models....Pages 158-162 An Interpersonal Perspective on Customer Relationship Management....Pages 163-163 Customer-To-Customer Interactions in the Service Environment: A Communications Framework for Understanding C2C Dynamics....Pages 164-164 Socially Pleasant Store Environment and its Impact on Store Image — Abstract....Pages 165-165 Does Retailing Store’s Strategic Philanthropy Matter?....Pages 166-166 Teaching Philosphy....Pages 167-167 Teaching Philosophy: What Makes A Great Teacher....Pages 168-169 A Longitudinal Examination of Individual, Organizational and Contextual Factors on Technology Adoption and Job Performance....Pages 170-170 An Investigation of the Customer Retention Activities Strategies of Food- and Clothing Retailers in the Bloemfontein Area, South Africa....Pages 171-171 The Gap Between Trust in Salesperson and Trust in Selling Organization: Antecedents and Consequences....Pages 172-176 Moral Ideologies and Ethical Beliefs of Minorities....Pages 177-177 Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance: Empirical Evidence from Ghana....Pages 178-182 Regional Policy and Economic Development in Nigeria: Perspectives from the Private and Public Sectors....Pages 183-187 Vital Interface Components’ Relative Importance in Online Shopping Tasks....Pages 188-188 Gender Differences in Online Buying Attitudes and Behavior: An Exploratory Analysis....Pages 189-194 Contextual Marketing: The New Business Model for Electronic Commerce....Pages 195-195 Supplier Diversity Programs and their Impact on Purchasing Agent Negotiation Strategies: A Role Theoretic Model....Pages 196-196 Enhancing Inter-Firm Performance Through Internet Driven Management of Inter-Organizational Knowledge and Resources....Pages 197-197 Organizational Learning as a Strategic Tool: Operationalizing an Index of Learning....Pages 198-202 Australian Coursework-Focused Marketing Masters Degrees: Retraining, Credentials or Preparation for Phd?....Pages 203-207 Are Marketing Students Different? A Study of Information Economics Beliefs....Pages 208-212 Faculty Evaluation of Marketing of Research Streams and Self Serving....Pages 213-217 Market Orientation and Organizational Performance in Mainland China: Test of the Market Orientation Scale (Markor)....Pages 218-218 Institutional, Organizational, and Strategic Antecedents of Firm Entrepreneurship in Chinese Transitional Economy....Pages 219-219 Icbs In Russia and the United States: A Promising Measurement for Consumer Behavior?....Pages 220-220 Applying Issues Management to Meet the Challenges of Corporate Brand Management - an Empirical Investigation in Europe....Pages 221-221 The Why of Buying Nike – Findings of a Causal Analytical Study....Pages 222-222 Antecedents to Student Preference for Web-Based and Traditional Classes....Pages 223-223 A Pedagogically-Effective Use of Internet-Based Technologies to Host a Virtual Class Session....Pages 224-224 An Examination of Salesperson Specialization....Pages 225-225 Critical Examination of Salesforce Commitment and Job Involvement as Contributors to Organizational Performance....Pages 226-226 Personality-Task Interdependence Interaction in Predicting Salespeople’S Organizational Citizenship Behavior....Pages 227-227 The Irish Consumer Current Sentiments Toward Marketing....Pages 228-228 Consumers’ Need for Luxury: Scale Development and Cross-National Validation Between Australia and Usa....Pages 229-229 Consequences of Impulse Buying Cross-Culturally: Or What Will My Friends Think if i Buy That?....Pages 230-230 Identity and Consumption of Scottish Migrants Residing in England: A Tale of Two Halves?....Pages 231-231 The Effect of Choice and Rewards on Customers’ Emotions....Pages 232-236 Dimensions of Brand Attitude and their Effect on Purchase Intention....Pages 237-237 The Role of International Economic Development in the use of Integrated Marketing Communications....Pages 238-238 Asian Americans and Advertising....Pages 239-245 U.K. Smes’ Approach to Servicing Overseas Markets: The Concentration Versus Spreading Debate and the Importance of Managerial Commitment....Pages 246-246 Service Failures Away from Home: Benefits in Intercultural Service Encounters....Pages 247-247 Introducing Unrelated Brand Extensions Through Core Brand Sponsorship....Pages 248-248 Market Orientation and Organizational Performance: A New Product Paradox?....Pages 249-253 A Study of Strategy Implementation as Expressed Through Sun Tzu’S Principles of War....Pages 254-254 Does Marketing Management and Education Need a Delicate Balance Between Evolutionary and Spiritual Leadership to Provide Added Value?....Pages 255-258 Marketing Adding Extra Value Through the Championing of the Democratization of Corporate Purpose....Pages 259-263 Conceptual Frameworks on Foreign Entry Modes: A Review and Comparison of the Contemporary Literature....Pages 264-268 Back Matter....Pages 269-277 ....Pages 279-280