ایجاد فرهنگ نوآوری: طراحی محیطی بهینه برای خلق و اجرای ایده‌های جدید

Deconstruct the history of patterns of innovation in business and connect them to existing and failed attempts in management consultancies, engineering, web technologies and academic institutions. This book shows you how to create an optimal environment at work for growth and innovation. Many large-scale organizations eventually invest in research and innovation as a dedicated part of their businesses. In doing so, they are faced with two choices: build their own practice of innovation or enact patterns of innovation created before them, ones they perceived as "tried and tested." In this book, you will see how patterns of innovation touch many aspects of a worker’s life: from how their work is presented to others, job titles, working environment, and expectations around output. Every chapter will offer a history of these patterns and examples of how they have succeeded and failed within organizations. **What You Will Learn*** Identify how innovation is named and highlighted in organizations * Reveal ways to champion innovation to clients and the outside world, from trade shows and conferences inside the office * Uncover ways companies acquire innovation, including incubators or mergers * Discover the conditions for innovation to happen every day, including office layouts, time management, communication structures, and expectation management **Who This Book Is For**Tech start-up/scale-up founders, management consultants, managing directors, innovation managers and heads of R&D, academic researchers, interior designers, and architects Deconstruct the history of patterns of innovation in business and connect them to existing and failed attempts in management consultancies, engineering, web technologies and academic institutions. This book shows you how to create an optimal environment at work for growth and innovation. Many large-scale organizations eventually invest in research and innovation as a dedicated part of their businesses. In doing so, they are faced with two choices: build their own practice of innovation or enact patterns of innovation created before them, ones they perceived as "tried and tested." In this book, you will see how patterns of innovation touch many aspects of a worker’s life: from how their work is presented to others, job titles, working environment, and expectations around output. Every chapter will offer a history of these patterns and examples of how they have succeeded and failed within organizations. What You Will Learn Identify how innovation is named and highlighted in organizations Reveal ways to champion innovation to clients and the outside world, from trade shows and conferences inside the office Uncover ways companies acquire innovation, including incubators or mergers Discover the conditions for innovation to happen every day, including office layouts, time management, communication structures, and expectation management Who This Book Is For Tech start-up/scale-up founders, management consultants, managing directors, innovation managers and heads of R&D, academic researchers, interior designers, and architects Deconstruct the history of patterns of innovation in business and connect them to existing and failed attempts in management consultancies, engineering, web technologies and academic institutions. This book shows you how to create an optimal environment at work for growth and innovation. Many large-scale organizations eventually invest in research and innovation as a dedicated part of their businesses. In doing so, they are faced with two choices: build their own practice of innovation or enact patterns of innovation created before them, ones they perceived as "tried and tested." In this book, you will see how patterns of innovation touch many aspects of a worker's life: from how their work is presented to others, job titles, working environment, and expectations around output. Every chapter will offer a history of these patterns and examples of how they have succeeded and failed within organizations. What You Will Learn Identify how innovation is named and highlighted in organizations Reveal ways to champion innovation to clients and the outside world, from trade shows and conferences inside the office Uncover ways companies acquire innovation, including incubators or mergers Discover the conditions for innovation to happen every day, including office layouts, time management, communication structures, and expectation management Who This Book Is For Tech start-up/scale-up founders, management consultants, managing directors, innovation managers and heads of R & D, academic researchers, interior designers, and architects Contents 5 About the Author 6 About the Technical Reviewer 7 Acknowledgments 8 Introduction 9 Chapter 1: Space and Tools 13 Interior design 15 The cloisters of RAND 17 Open plan offices 22 A history of open plan work 22 City rooms 23 Office landscaping 24 Lessons 28 Hot Desking and Coworking 28 The nonterritorial office experiment 29 Lessons 31 Canteens, eating rituals, and other perks 32 Eating together 33 Olivetti 34 Cadbury 34 Eating whenever and structural holes 36 Lessons 38 Stationery 39 Lessons 41 Chapter 2: People and Knowledge 42 Giving permission 43 The right stuff? 44 Job titles 49 In-house 49 Evangelists 51 Internships 53 External 54 Working with consultants 54 Processes 55 Futurists 60 Attending conferences 62 Note-taking 64 Brown bag lunches 65 Chapter 3: Communication 67 Reporting 68 Written 70 Email 73 Slack 77 PowerPoint 79 Collaboration 83 Buzzwords, in-jokes, and office language 83 Meetings 86 Formats 88 Standing up, walking, treadmills, and movement at work 89 Conference calls 91 Away days 92 Working with IT 95 Chapter 4: Showing Off 96 Dedicated innovation spaces 98 Purpose and design 99 Case studies 100 The barely visible innovation space 100 Self-reflective innovation space 102 Innovation space as museum experience 103 Innovation space as demo space 104 Incubators and accelerators 106 Lloyd’s Lab 106 ING Labs 107 Maker spaces 110 Marketing 114 Trade shows 114 SXSW 116 CES 117 Video 118 Concept video 118 Behind-the-scenes video 119 Chapter 5: Conclusion 121 Index 124 Innovation can only occur in the right environment. While organizations can attempt to hire for innovation, there is little that can blossom in a restrictive and discouraging physical setting-even if the space holds the most creative and vibrant thinkers. In Creating a Culture of Innovation, deconstruct the history of patterns of failure in business cultures and environments, and learn how to create an optimal combination of factors to ensure future success. Author Alexandra Deschamps-Sonsino expertly breaks down the ruts that organizations often find themselves in when attempting to create an innovative environment out of thin air. Every chapter offers practical, relatable examples of success and failure in each aspect of a work setting, from office layouts, to management styles, to communication technologies, to available leisure time, and so much more. Deschamps-Sonsino easily deciphers the most effective ways that companies can achieve constant innovation. Creating a Culture of Innovation cuts to the core of the matter. Many businesses presuppose that they may hire an outside consultant who will wave a magic wand and suddenly transform their company into one that is ripe for innovation. The process in fact requires dozens of factors and departments to perform deep self-analysis and change. Creating a truly innovative setting is reached only with research, thorough shifts in ways of working, and flexibility to dive into the unknown. Will you take the leap? Front Matter ....Pages i-xvi Space and Tools (Alexandra Deschamps-Sonsino)....Pages 1-29 People and Knowledge (Alexandra Deschamps-Sonsino)....Pages 31-55 Communication (Alexandra Deschamps-Sonsino)....Pages 57-85 Showing Off (Alexandra Deschamps-Sonsino)....Pages 87-111 Conclusion (Alexandra Deschamps-Sonsino)....Pages 113-115 Back Matter ....Pages 117-121