Create, Produce, Consume : New Models for Understanding Music Business

__Create, Produce, Consume__ explores the cycle of musical experience for musicians, professionals, and budding entrepreneurs looking to break into the music industry. Building on the concepts of his previous book, __Making Money, Making Music,__ David Bruenger provides readers with a basic framework for understanding the relationships between the artist and audience and the producer consumer by examining the methods underlying creation-production-reception and creation-consumption-compensation. Each chapter offers a different perspective on the processes and structures that lead listeners to discover, experience, and interact with music and musical artists. Through case studies ranging from Taylor Swift’s refusal to allow her music to be streamed on Spotify to the rise of artists supported through sites like Patreon, Bruenger offers highly relevant real-world examples of industry practices that shape our encounters with music. __Create, Produce, Consume__ is a critical tool for giving readers the agile knowledge necessary to adapt to a rapidly changing music industry. Graphs, tables, lists for additional reading, and questions for further discussion illustrate key concepts. Online resources for instructors and students will include sample syllabi, lists for expanded reading, and more. Music Usually Begins As An Idea Or A Feeling. Understanding How Or Why Is A Mystery Beyond The Scope Of This Text. Instead, We Will Take Musical Creation As A Given And Focus On What Comes After: Shared Musical Experience, What Makes It Happen, And The Forms Of Value It Can Generate. Musical Experience Depends Upon Someone Making And Someone Else Listening To Music. Performance Can Be Technologically Mediated So That Performer And Listener Don't Need To Be In The Same Space At The Same Time. Or The Performer And Listener Can Be In The Same Room (or Even Be The Same Person). But For Music To Have Wider Impact, The Minimum Equation Is One Performer Plus One Listener Equals A Musical Experience. How Music Moves From An Idea--creation--to The Ears Of Listeners--reception--is Where The Production Structures Of Music Enterprise Come Into Play. All Forms Of Music Production Provide Access To Musical Experience, Regardless Of Venue Or Technological Medium. Access To Music And Musicians Is What Brings Music Commerce, Community, And Culture To Life. Consequently, Managing Access And The Complex Relationship Between Artist And Audience Is The Essential Mission Of Every Music Enterprise, Regardless Of Where Or When Or In What Genre It Happens--provided By Publisher. Inception : Creation, Production, Reception -- Production : Art, Science, Commerce -- Reception : Listeners, Fans, Consumers -- Commodification : Product, Process, Culture -- Monetization : Publishing, Performing, Recording -- Location : Scenes, Venues, Labels -- Diffusion : Here, There, Everywhere -- Disruption : Pattern, Deviation, Adaptation -- Connection : Artists, Audiences, Networks -- Incorporation : Production, Monetization, Affiliation -- Aggregation : Consumption, Production, Prediction -- Simulation : Creation, Production, Consumption. David Bruenger. Includes Bibliographical References And Index. Create, Produce, Consume explores the cycle of musical experience for musicians, professionals, and budding entrepreneurs looking to break into the music industry. Building on the concepts of his previous book, Making Money, Making Music, David Bruenger provides readers with a basic framework for understanding the relationships between the artist and audience and the producer consumer by examining the methods underlying creation-production-reception and creation-consumption-compensation. Each chapter offers a different perspective on the processes and structures that lead listeners to discover, experience, and interact with music and musical artists. Through case studies ranging from Taylor Swift’s refusal to allow her music to be streamed on Spotify to the rise of artists supported through sites like Patreon, Bruenger offers highly relevant real-world examples of industry practices that shape our encounters with music. Create, Produce, Consume is a critical tool for giving readers the agile knowledge necessary to adapt to a rapidly changing music industry. Graphs, tables, lists for additional reading, and questions for further discussion illustrate key concepts.
 
Online resources for instructors and students will include sample syllabi, lists for expanded reading, and more. Cover 1 Create, Produce, Consume 2 Title 4 Copyright 5 CONTENTS 8 Introduction 10 1. Inception: Creation, Production, Reception 16 2. Production: Art, Science, Enterprise 41 3. Reception: Listeners, Fans, Consumers 66 4. Commodification: Product, Process, Culture 91 5. Monetization: Publishing, Performing, Recording 117 6. Location: Scenes, Venues, Labels 152 7. Diffusion: Here, There, Everywhere 185 8. Disruption: Pattern, Deviation, Adaptation 214 9. Connection: Artists, Audiences, Networks 246 10. Incorporation: Production, Monetization, Affiliation 279 11. Aggregation: Consumption, Production, Prediction 307 12. Simulation: Creation, Production, Consumption 335 Notes 366 Bibliography 398 Index 420