Cracking the Innovation Code : How To Unlock The True Potential of Your Business To Grow Through New Products

Author Dr Andy Wynn, along with contributions from leaders of some of the biggest companies on the planet (including DuPont, 3M, Johnson Matthey and Imerys), finally reveals the secret of how you can unlock the potential in your business to grow. In the follow up to his book __Transforming Technology into Profit__, Andy takes you on a journey that explains how the organisation and culture within your business impact your company’s ability to innovate. Using his "Three Tiers of Successful Innovation", Andy reveals how to clearly identify what aspects of your business are holding back growth and how to use that information to transform your business into one that facilitates growth by revitalising the structure and culture of your business to focus employee behaviours on adding profitable new revenue streams. Part sequel and part companion volume to his previous book, Andy finally "cracks the code" on how to unleash your business’ ability to create and successfully commercialise new products. Written in the author’s trademark conversational style, __Cracking the Innovation Code__ offers a refreshingly practical and real-world view, written by someone who has been there and done it, and enhanced by valuable case studies and contributions from numerous senior executives who have made life-long careers out of leading innovation, and with a passion for leading industrial manufacturing businesses. ‘Cracking the Innovation Code’ explains how business leaders can unlock the true potential of their business to grow through innovation. Cover 1 Half Title 2 Endorsement Page 3 Title Page 4 Copyright Page 5 Table of Contents 6 Preface 8 Acknowledgements 9 About the Author 10 Introduction 12 Chapter 1 Innovation Matters, So Why Do Businesses Struggle with It? 18 Is the Innovation Industry Really Working? 20 The Innovation Process 24 Innovation Needs a Lot of Ideas – There Are No Eureka Moments 28 Innovation Competes with Other Investment Options 32 What Exactly Is the Innovation Industry? 46 References 51 Chapter 2 The Innovation Journey 52 My Own Innovation Journey 52 The Business Innovation Maturity Journey 69 Why Do Businesses Struggle to Grow through New Products? It All Starts at the Top 75 Chapter 3 Technical Successes, Commercial Failures 80 Case Study 1: Rammable Conductive Lining (RCL) 82 Case Study 2: Non-Oxide Bond (NOBOND) 94 The Bigger Picture and an Additional Point of View 99 Agile vs Waterfall – Does It Really Matter? 102 Chapter 4 The Three Tiers of Successful Innovation 109 Chapter 5 Organisational Schizophrenia – Your Two Competing Organisations 118 Poor Organisational Synchronisation 121 Good Organisational Synchronisation 122 Organisational Structure in an Ever-Changing World 127 Organisational Synchronisation – Case Study 129 Chapter 6 How to Identify the Barriers Holding Back Innovation 137 A Case Study in the Challenges of Diversification – Intel 138 Identifying the “Internal Factors” 144 Innovation Auditing 146 How to Approach an Innovation Audit 149 Chapter 7 Unlocking Your Growth Potential 159 How Do Businesses Get Better at Innovation? 159 Getting Better at People Management 161 Getting Better at Innovation Strategy 170 So What Can You Do Differently? 173 Conclusion: A Conversation with Maurits van Tol 179 Innovation,management;,Technology,and,management;,New,product,development;,Rapid,prototyping;,Lean,methods;,Research,and,development Innovation management,Technology and management,New product development,Rapid prototyping,Lean methods,Research and development "Author Dr Andy Wynn, along with contributions from leaders of some of the biggest companies on the planet (including DuPont, 3M, Johnson Matthey and Imerys), finally reveals the secret of how you can unlock the potential in your business to grow. In the follow up to his book 'Transforming Technology into Profit', Andy takes you on a journey that explains how the organisation and culture within your business impact your company's ability to innovate. Using his 'Three Tiers of Successful Innovation', Andy reveals how to clearly identify what aspects of your business are holding back growth and how to use that information to transform your business into one that facilitates growth by revitalising the structure and culture of your business to focus employee behaviours on adding profitable new revenue streams. Part sequel and part companion volume to his previous book, Andy finally 'Cracks the Code' on how to unleash your business' ability to create and successfully commercialise new products. Written in the author's trademark conversational style, 'Cracking the Innovation Code', offers a refreshingly practical and real-world view, written by someone who has been there and done it, and enhanced by valuable case studies and contributions from numerous senior executives who have made life-long careers out of leading innovation, and with a passion for leading industrial manufacturing businesses"-- Provided by publisher