Cosmetics, Fashions, and the Exploitation of Women

How big business plays on women's second-class status and social insecurities to market cosmetics and rake in profits. The introduction by Waters explains how the entry of millions of women into the workforce during and after World War II irreversibly changed U.S. society and laid the basis for a renewed rise of struggles for women's emancipation. Also available in: Farsi Sixty Years Ago, An Article Published In The Socialist Weekly The Militant Sparked A Lively Debate On How The Cosmetics And “fashion” Industries Play On The Economic And Emotional Insecurities Of Women And Youth To Rake In Profits. Today That Exchange, Contained In This Book, A Marxist Classic, Offers An Introduction To The Origin Of Women's Oppression And The Struggle For Liberation.--publisher. Introduction : The Capitalist Ideological Offensive Against Women Today / Mary-alice Waters -- Sagging Cosmetic Lines Try A Face Lift / Jack Bustelo -- Cosmetics And The Women / Louise Manning -- Is Beauty Deeper Than Cosmetics? / Jack Bustelo -- Lives In World As It Is Today / F.j. -- Cosmetics And Economic Pressure / Helen Baker -- The Ruling Class's Standards Of Beauty / E. Patrick -- We Have To Know What Women Want / Sam Stern -- Letter On Bustelo Article / Marjorie Mcgowan -- More On Cosmetics / Jeanne Morgan -- The Woman Question And The Marxist Method / Evelyn Reed -- The Fetish Of Cosmetics / Jack Bustelo -- Letter On Evelyn Reed Articles ; A Criticism Of The Evelyn Reed Articles On The Subject Of The Primitive Family / Marjorie Mcgowan -- Letter To Marjorie Mcgowan / Farrell Dobbs -- Anthropology : Marxist Or Bourgeois? A Reply To Comrade Mcgowan / Evelyn Reed. By Joseph Hansen And Evelyn Reed ; Introduction By Mary-alice Waters. Includes Index. Bibliography: P. 130-133.