Corporate Strategies for South East Asia After the Crisis : A Comparison of Multinational Firms From Japan and Europe

Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global economy, while taking into account how national differences affect strategic decision making. More than an essential reader for business people in Southeast Asia, the book will strongly influence policy makers and all those interested in the shift from national to transnational business. Foreword / Irmela Hijiya-kirschnereit -- Multinational Companies In Southeast Asia And In The Global Economy -- The Multinational Corporation: The Managerial Challenges Of Globalization And Localization / Stephen Young -- Asian Economies At The Crossroads: Crisis, Transformation, Adaptation / Toru Yanagihara -- The Role Of Foreign Mncs In The Technological Development Of Singaporean Industries / Poh Kam Wong, Annette A. Singh -- Production -- Options For Strategic Change: Screwdriver Factories Or Integrated Production Systems? / Hideki Yoshihara -- Production Strategies Of Japanese Firms: Building Up A Regional Production Network / Jochen Legewie -- Production Strategies Of European Firms: Between Retrenchment And Expansion Opportunities / Corrado Molteni -- Marketing -- Options For Strategic Change: Exploration Or Exploitation In Marketing For New Wealth Creation / Tomoaki Sakano, Arie Y. Lewin, Naoko Yamada -- Marketing Strategies Of Japanese Firms: Building Brands With A Regional And Long-term Perspective / Hendrik Meyer-ohle, Katsuhiko Hirasawa -- Marketing Strategies Of European Firms: Reconfiguration And Expansion / Keri Davies -- Corporate Finance -- Options For Strategic Change: The Importance Of Equity, Debt And Internal Financing For Multinational Corporations / Dennis S. Tachiki -- Corporate Finance Strategies Of Japanese Firms: Sophistication Of Local Financing / Etsuko Katsu -- Corporate Finance Strategies Of European Firms: Between Opportunities And Continuation / Steen Hemmingsen. Edited By Jochen Legewie And Hendrick Meyer-ohle. Includes Bibliographical References And Index. Front Matter....Pages i-xvii Front Matter....Pages 1-1 The Multinational Corporation: The Managerial Challenges of Globalization and Localization....Pages 3-24 Asian Economies at the Crossroads: Crisis, Transformation, Adaptation....Pages 25-39 The Role of Foreign MNCs in the Technological Development of Singaporean Industries....Pages 40-54 Front Matter....Pages 55-55 Options for Strategic Change: Screwdriver Factories or Integrated Production Systems?....Pages 57-73 Production Strategies of Japanese Firms: Building up a Regional Production Network....Pages 74-99 Production Strategies of European Firms: Between Retrenchment and Expansion Opportunities....Pages 100-119 Front Matter....Pages 121-121 Options for Strategic Change: Exploration or Exploitation in Marketing for New Wealth Creation....Pages 123-140 Marketing Strategies of Japanese Firms: Building Brands with a Regional and Long-term Perspective....Pages 141-162 Marketing Strategies of European Firms: Reconfiguration and Expansion....Pages 163-184 Front Matter....Pages 185-185 Options for Strategic Change: The Importance of Internal, Debt and Equity Financing for Multinational Corporations....Pages 187-198 Corporate Finance Strategies of Japanese Firms: Sophistication of Local Financing....Pages 199-214 Corporate Finance Strategies of European Firms: Between Opportunities and Continuation....Pages 215-227 Front Matter....Pages 229-229 Economic Crisis and Transformation in Southeast Asia: The Role of Multinational Companies....Pages 231-250 Back Matter....Pages 251-261 Multinational companies have played a major role in shaping economic development in Southeast Asia. While financial and portfolio investors abandoned the region, investors from Europe and Japan have demonstrated confidence in the future of Southeast Asia as a production base for exports and a growing market for products, remaining in the region even after 1997. In production, they used the crisis to rationalize their operations. In marketing, they adapted to the specific needs of Southeast Asian consumers. To understand the region's future, one must understand how the Asian economic crisis affected these companies, how they have responded since and how they will respond in the future. Corporate Strategies for Southeast Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and Southeast Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing the region, and present a comprehensive overview of the current activities of multinational firms from Europe and Japan in Southeast Asia. The authors address both questions of international strategy and the role of multinational economies in a global economy, while taking into account how national differences affect strategic decision making. More than an essential reader for business people in Southeast Asia, the book will strongly influence policy makers and all those interested in the shift from national to transnational business