Corporate Social Responsibility in the Global Business World

This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. Primarily based on real cases, it focuses on different approaches to CSR from a global perspective. It provides a critique of the “wrong” practices often employed even by multinational organizations, and highlights the resultant negative effects. On the other hand the book demonstrates good examples that can help multinationals or even entire countries to achieve both a better reputation and increased profitability. “CSR in the Global Business World” is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level. Front Matter....Pages i-xxxv Front Matter....Pages 1-1 A Critical Review of Corporate Social Responsibility Practices from a Marketing Perspective: Is Cause-Related Marketing Really a ‘Win–Win–Win’ Situation?....Pages 3-26 Integrating Best Reporting Practices for Enhancing Corporate Social Responsibility....Pages 27-47 An Examination of the Relationship Between Companies’ Corporate Social Responsibility (CSR) Activities and Consumers’ Purchase Behavior....Pages 49-73 Front Matter....Pages 75-75 CSR in a Model of Heterogeneous Firms, Financial Constraints and Economic Crisis....Pages 77-91 The Impact of Corporate Social Responsibility on Corporate Governance: The Rise of Standardization of CSR Principles....Pages 93-113 The Corporate Declaration Versus Corporate Practice: The Financial Crisis Perspective....Pages 115-133 Corporate Social Responsibility Reporting and Directors’ Duties: The Australian Experience....Pages 135-152 Front Matter....Pages 153-153 Social Responsibility: The Italian Case Within Public Administration....Pages 155-168 To the Roots of Entrepreneurial Values: The Relationship with the Territory as a Driver for the Development of Corporate Social Responsibility—An Analysis of the Experiences of Italian SMEs....Pages 169-189 Social Responsibility and Health Care Public Sector: Some Notes on the Concept of “Value”....Pages 191-203 Front Matter....Pages 205-205 The Two Walmarts....Pages 207-217 Cultural Heritage and Women: The Case of Beypazari....Pages 219-227 The Challenges of a Peruvian Inclusive State....Pages 229-244 Dynamics Behind the ‘Moral Corruption’ of the Financial System....Pages 245-260 The Responsibilities of Corporations: An Analytical Appraisal....Pages 261-270 Success in Philanthropic Corporate Social Responsibility: The Case of Turkey....Pages 271-286 Front Matter....Pages 287-287 Fostering Management Education for Professional Integrity: The Case of the Centre for Economic and Managerial Sciences, University of Guadalajara, Mexico....Pages 289-310 Do Institutional Investors Prefer to Invest in Socially Responsible Companies? An Empirical Analysis in Turkey....Pages 311-324 Investing Peacefully: A Global Overview of Socially Responsible Investing....Pages 325-355 Back Matter....Pages 357-367 This book provides an overview of the application of corporate social responsibility (CSR) in businesses and corporations around the world. Primarily based on real cases, it focuses on different approaches to CSR from a global perspective by covering a wide array of business functions such as marketing, consumer behaviour, corporate governance, non-profit organizations and financial aspects. It provides a critique of the "wrong" practices often employed even by multinational organizations, and highlights the resultant negative effects. On the other hand, the book demonstrates good examples that can help multinationals or even entire countries to achieve both a better reputation and increased profitability. It is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level. -- Edited summary from book