Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG): Approaches to Ethical Management (Management for Professionals)

This book provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to the structured procedure with definitions and CSR approaches, functions within the value chain are described in comprehensive manner with reference to business practice. Business trends in special sectors such as innovation management and hospitality management are also covered. Numerous practical examples and country-specific recommendations for decisions in practical situations are also offered. Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG) Preface Contents List of Figures About the Authors List of Acronyms and Abbreviations 1: CSR as Part of the Corporate Strategy 1.1 Levels of Strategy 1.1.1 Corporate Strategy 1.1.2 Business Strategy 1.1.3 Functional Strategy 1.1.4 Alignment and Communication of Strategies 1.2 Strategic Triangle 1.3 Strategic Analysis 1.3.1 Analysing Important Factors 1.3.2 Analysing the Environment 1.3.3 Analysing the Industry 1.3.4 Analysing the Strengths and Weaknesses of the Own Enterprise 1.3.5 Analysing the Core Competencies 1.4 Strategic Choice 1.4.1 Generic Strategies 1.4.2 Boston Consulting Matrix (BCG-Matrix) 1.4.3 Ansoff-Matrix 1.4.4 Blue and Red Ocean Strategies 1.5 Strategic Implementation 1.5.1 Assessment of Suitability, Acceptability and Feasibility 1.5.2 Suitability 1.5.3 Acceptability 1.5.4 Feasibility 1.6 Strategic Pyramid 1.6.1 Mission and Vision 1.6.2 Goals and Objectives 1.6.3 Core Competencies 1.6.4 Strategies 1.6.5 Strategic Architecture 1.6.6 Control and Execution 1.7 Core Ethical Values 1.8 Strategies Must Focus on Value-Creation 1.9 Case Study: Siemens CSR Mission, Vision and Strategy References 2: Sustainability Management and Social Responsibility in the Value Chain 2.1 CSR as Integral Part in the Value Chain 2.2 CSR Maturity Levels 2.3 Global Compact Principles 2.4 Case Study: Volkswagen’s CSR and Green Award References 3: CSR in Procurement 3.1 Procurement and Supply Side 3.2 History of Procurement and Procurement 4.0 (Fig. 3.4) 3.3 Procurement Objectives 3.4 Procurement Process 3.4.1 Six Phases in Procurement 3.4.2 Supplier Strategy 3.4.3 Supplier Selection 3.4.4 Supplier Evaluation 3.4.5 Supplier Development 3.4.6 Supplier Integration 3.4.7 Supplier Controlling 3.5 Control Via Digital Supplier Dashboards and Cockpits 3.6 Case Study: Apple’s Outsourcing Strategy References 4: CSR in Operations Management 4.1 Introduction to Operations Management 4.2 History of Operations Management 4.3 Elements of Modern Operations Management 4.0 4.3.1 Virtual Factory 4.3.2 Digital Value Chain Integration 4.3.3 CSR Simulations 4.3.4 System Integration 4.3.5 Internet of Things 4.3.6 Cybersecurity 4.3.7 Cloud Computing 4.3.8 Additive Manufacturing 4.3.9 Augmented Reality 4.3.10 Big Data 4.4 Principles of Operations Management 4.4.1 Digital Synchronization of Networks 4.4.2 7R Principle 4.4.3 Gemba, Gembutsu und Genchi: Right Place of Happening 4.4.4 Muda, Muri, Mura 4.4.5 Heijunka 4.4.6 Poka Yoke 4.4.7 Jidoka 4.4.8 Chaku Chaku Line 4.5 Case Study: Mazda Operations Management Strategy References 5: CSR in Marketing Management 5.1 Introduction to Marketing 5.2 Marketing-Mix 5.3 Marketing Function as Driver for Implementing Triple Bottom Line 5.4 Transformational Marketing Concept Towards CSR 5.5 Shared Value Marketing Concept Towards CSR 5.6 Cause-Related Marketing Concept Towards CSR 5.7 Case Study: Apple’s Design Strategy References 6: Innovation Management 6.1 Introduction to Innovation Management 6.2 Technical Relevance and Attractivity 6.3 Strategic Relevance of Innovation Management 6.4 Resource Intensity 6.5 Future Potential of Innovations 6.6 Fields and Tasks of Innovation Management 6.7 Case Study: Digital Innovation in a Bakery in Tokyo References 7: Ethical Theories 7.1 Ethics and Laws 7.2 Selected Approaches in Normative Ethics 7.2.1 Consequentialist Versus Non-consequentialist Ethics 7.2.2 Egoism 7.2.3 Utilitarianism 7.2.4 Ethics of Duty 7.2.5 Theories of Justice 7.2.6 Pragmatic Application of Ethical Theories 7.3 Decision-Making Based on Ethical Theories References 8: Corporate Social Responsibility (CSR) and Ethical Management 8.1 CSR as Strategic Framework for Ethical Management 8.2 Carroll’s CSR Pyramid 8.3 Two-Dimensional Model of Quazi & O’Brien 8.4 Three-Domain Model by Carroll & Schwartz 8.5 Sustainability and the Three-Pillar Model 8.6 Corporate Citizenship (CC) 8.7 ESG Rating References 9: Corporate Social Responsibility (CSR) Versus Environmental Social Governance (ESG) 9.1 Definition of ESG 9.2 UN Initiative: Who Cares Wins 9.3 UN Initiative: Freshfield Report 9.4 Creating of the Principles for Responsible Investment 9.5 Launch of the Sustainable Stock Exchange Initiative 9.6 COP21 Paris UN Climate Conference 2015 9.7 ESG as a New Factor for Investments 9.8 CSR and ESG as Two Entrepreneurial Tool Sets for Sustainability 9.9 Regulations, ISO Standards and ISO Certification on ESG References 10: Stakeholder der CSR 10.1 The Concept of Stakeholder 10.2 Corporate Governance 10.3 Stakeholder Relationship Management and CSR Strategies References 11: The State and Civil Society 11.1 The State and Regulations 11.2 The Role of Government 11.3 Political Power of Private Business 11.4 NGO and Social Enterprise References 12: Shareholders 12.1 Shareholders and Stakeholders in Corporate Governance 12.2 Shareholders and Stakeholders in the Financial Market 12.3 Responsible Shareholding References 13: Consumers 13.1 Consumer Protection 13.2 Pricing Strategies 13.3 Marketing Strategies 13.4 Sustainable Consumption References 14: Suppliers and Competitors 14.1 B2B Relationships in the Supply Chain Network 14.2 Dealing with Suppliers 14.2.1 Fair Trade and Ethical Trade 14.2.2 Conflict of Interest & Integrity 14.2.3 Fair Competition 14.2.3.1 Social Interest in a Functioning Market 14.2.3.2 Barriers to Competition and Protectionism References 15: Employees 15.1 Employees’ Contribution 15.2 Employer’s Duty of Care 15.2.1 Working Conditions 15.2.2 Inclusion 15.2.3 Employee Privacy 15.3 Fair Wage and Sustainable Employment 15.3.1 Fair Wage 15.3.2 Dismissal Protection 15.3.3 Sustainable Employment References Index