Corporate social responsibility : balancing tomorrow's sustainability and today's ... profitability

Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach, drawing upon many contemporary examples, demonstrates the importance of balancing short term profitability with long term sustainability and shows how this relates to many business issues and aspects including environmental change, ethical trading, corporate governance, risk management, sustainable development and competitive balance. "Drawing upon many contemporary examples, this book demonstrates the importance of balancing short term profitability with long term sustainability. It shows how this relates to many business issues and aspects, including environmental change, ethical trading, corporate governance, risk management, sustainable development and competitive balance."--Electronic Library Many companies recognise the importance of corporate social responsibility, but seek to understand how this can be harmonised with current profitability. This new approach demonstrates the importance of balancing short term profitability with long term sustainability, & how this relates to many business aspects Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach draws upon many contemporary examples to show how to balance short term profitability with long term sustainability. David E. Hawkins. Includes Bibliographical References (p. 275) And Index.