Corporate Social Responsibility as an International Strategy (Contributions to Economics)

CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old saying "business is business"; offering broader stakeholder management which can be seen as a competitive advantage. Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure. "CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuss" or marketing gag. As a model, CSR epitomises the old saying "business is business": offering broader stakeholder management which can be seen as a competitive advantage." "This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure."--Jacket Front Matter....Pages I-XVI Introduction....Pages 1-5 Overview Over the Historical Development....Pages 7-18 Why Exactly has CSR Become a Necessity?....Pages 19-35 CSR Conceptualisation....Pages 37-76 Concrete CSR Measures: What can a Firm do?....Pages 77-87 Major Potential Benefits of CSR Engagement....Pages 89-105 Factors Impacting Upon CSR Engagement....Pages 107-136 Conclusions....Pages 137-140 Back Matter....Pages 141-153 000.Content 2 001.Introduction 16 002.Overview Over the Historical Development 21 003.Why Exactly has CSR Become a Necessity 33 004.CSR Conceptualisation 50 005.Concrete CSR Measures- What can a Firm do 90 006.Major Potential Benefits of CSR Engagement 101 007.Factors Impacting Upon CSR Engagement 118 008.Conclusions 148 009.Reference 152