Corporate Social Responsibility and Alcohol (Icap Series on Alcohol in Society)

Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture. "Corporate Social Responsibility and Alcohol" considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campaigns and strategies; the particular risks inherent in any alcoholic product; issues of abuse prevention & education; research; and legal and ethical aspects of alcohol. This will be the seventh volume in the ICAP Series on Alcohol in Society. For more information on this and other International Center for Alcohol Policies publications, please visit This Volume Presents A Strong Argument For The Social And Corporate Benefits Of An Aggressive And Immediate Integration Of The Best Principles Of Corporate Social Responsibility Into The Beverage Alcohol Industry. The Unique Relationships Between Alcohol And Society, Particularly In Relation To Issues Such As Youth Education, Peer Influences, Media Exposure, And The Law, Demonstrate The Important Role That Csr Can Play In This Particular Industry. Chapters Present Examples Of Practices To Be Encouraged And Avoided, Successful Alcohol Education Programs, And Guidelines For Responsible Action And Commitment To Positive Values Already Inherent In The Industry. Corporate Social Responsibility And Alcohol Makes A Case For The Adherence To Csr Policies And Practices And Demonstrates Opportunities For New And Continuing Partnerships Between Business And Society, For The Benefit Of Corporations, Customers, And Citizens Alike.--jacket. Ch. 1. Introduction / Marcus Grant And Joyce O'connor -- Ch. 2. Corporate Social Responsibility And Corporate Citizenship : Definitions, History, And Issues / David Logan And Joyce O'connor -- Ch. 3. Corporate Social Responsibility And Product Safety : A Role For Public-private Partnership / John Orley -- Ch. 4. Perspectives On Partnerships For Corporate Social Responsibility In The Beverage Alcohol Industry / John Orley And David Logan -- Ch. 5. Alcohol Policy Through Partnership : Is The Glass Half Empty Or Half Full? / Marcus Grant -- Ch. 6. Drinking Education : Minimizing Negatives Or Optimizing Potential? / Stanton Peele. Edited By Marcus Grant And Joyce O'connor. Includes Presentations Delivered At A Conference Held In Oct. 2002 In Dublin, Ireland. Includes Bibliographical References And Index. This book considers the ethics of policies and practices of corporate business at home and abroad with a focus on the alcoholic beverage trade