Corporate Responsibility, Sustainability and Markets: How Ethical Organisations and Consumers Shape Markets (Palgrave Studies in Governance, Leadership and Responsibility)

This book explores the interaction between sustainability, corporate responsibility, consumers, and the market. It aims to discover if consumers are seeking out small, ethical, socially responsible firms to buy from rather than large corporations; if markets and organisations are supported by a new sensitivity to social responsibility and sustainability ideas; if the integration of corporate responsibility strategies and practices change how market sectors are assembled. Bringing together international case studies – including research on the Italian wine industry, German butchers, Spanish football, Polish marketing and the Portuguese financial sector – this book is valuable reading for scholars working on corporate social responsibility, sustainability, and good governance. Chapter 12 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com. Contents Notes on Contributors List of Figures List of Tables 1 Perspectives on Corporate Responsibility, Sustainability and Markets References Part I Markets and Society 2 Consumers’ Value Systems in the Consumption of Sustainable Groceries: An Intercultural Study 2.1 Introduction 2.1.1 Problem Description 2.1.2 Research Agenda 2.2 Literature Review 2.2.1 Sustainable Consumer Behavior 2.2.2 Transcultural Values 2.2.3 Linking Sustainable Consumer Behavior and Transcultural Values 2.3 Empirical Study 2.3.1 Method 2.3.2 Results 2.4 Discussion References 3 Sustainability and Omnichannel Strategies in the Italian Wine Industry 3.1 Introduction 3.2 Theoretical Framework 3.3 Methodology 3.4 Findings and Discussion 3.4.1 Challenges in Omnichannel Strategies 3.4.2 Experiencing Sustainability 3.4.3 Implementation of Omnichannel Communication Strategies 3.5 Conclusion References 4 A Social Responsibility Map of Spanish Professional Football League Clubs 4.1 Introduction: Why a Social Analysis of Football Clubs Is Needed 4.2 Theoretical Framework: Corporatization, Professionalization and Social Responsibility in Football 4.3 Method 4.4 Results 4.5 Discussion and Conclusions References 5 Investigating the Effectiveness of Banks’ Non-financial Reporting in Portugal 5.1 Introduction 5.2 Mandatory Non-financial Information and Guidelines in the EU 5.2.1 Highlights and Trends 5.2.2 The Directive 2014/95/EU and Banks’ Non-financial Reporting 5.3 Banks’ Non-financial Reporting in Portugal 5.3.1 Analysis and Evaluation Methodology 5.3.2 Results 5.3.2.1 Non-financial Statement Location 5.3.2.2 Non-financial Information Denomination 5.3.2.3 The Volume of Non-financial Information Disclosed 5.3.2.4 Non-financial Information Content 5.3.2.5 Non-financial Information Topics 5.3.2.6 Non-financial Statement Matters (Items and Sub-Items) 5.4 Discussion 5.5 Conclusions 5.6 Limitations and Future Research References 6 Taming Wolves: The High Risk of Unethical Behavior in the Polish Financial Sector and Possible Solution 6.1 Introduction 6.2 Low Level of Financial Literacy and High Trust in Banks 6.3 Examples of Unethical Behavior in the Polish Financial System 6.4 The Nature of Weak Ethics in the Financial Industry 6.5 The Difficulty of Financial Decisions and Reliance on a Bank’s Financial Advisors 6.6 Financial Regulators’ Response to Unethical Practices 6.7 Conclusions References Part II Stakeholders, Sustainability and Ecosystems 7 Interconnectedness and Vulnerabilities of Markets from Climate Change Pressures and Organized Activism: Lessons from an Emerging Market 7.1 Introduction 7.2 Literature Review 7.2.1 Unsalient Stakeholder: Indigenous Peoples (IP) & theoretical perspective 7.2.2 Climate Change Pressures, NGOs and Transnational Activism 7.2.3 Cultural Dynamics of Emerging Markets 7.3 Methodology 7.3.1 Data Collection and Analysis 7.3.2 Phase 1: Online Survey—Understanding Managerial Perception 7.3.3 Phase 2: Semi-structured Interview—Influence of NGOs on IP Salience 7.3.4 Phase 3 Case Study (2012–2017): Making a Business Case: Connecting the Dots Artfully—Deforestation, IP Rights and Climate Change Mitigation 7.4 Discussion 7.4.1 Identification of ‘Vulnerable’ Stakeholder 7.4.2 Inclusive Leadership and Cultural Dynamics 7.5 Contributions and Implications of the Study 7.5.1 Theoretical Implication 7.6 Conclusion 7.6.1 Future Research References 8 Trans-sustain: Transversal Competency Management for Integrating Sustainability in the Vocational Education of German Butchers 8.1 Introduction 8.2 Theoretical Background 8.2.1 Current Research Gap: Transversal Competency Development Across Organizational Borders 8.2.2 Competencies and Learning Approaches to Promote Sustainability 8.3 Research Design 8.3.1 The Interviews 8.4 Preliminary Results 8.4.1 Opportunities and Challenges for Butchers 8.4.1.1 Livestock Farming 8.4.1.2 Manufacturing and Production 8.4.1.3 Resource Management 8.4.1.4 Technologization 8.4.1.5 Communication and Network 8.4.1.6 Recruiting and Apprenticeship 8.4.2 Emerging Competency Areas in the Butchery Profession 8.5 Conclusion and Next Steps References 9 In Search of Morphogenetic Mechanisms to Transform Marketing Systems from Linear to Circular Structural Arrangements 9.1 Introduction 9.2 Research Background 9.2.1 Meta-Theoretical Approach 9.3 Results and Discussion 9.3.1 Egocentric Motivational Push and Pull 9.3.2 Fluid Transformation of Self and Ownership 9.3.3 Experiential Rental Norm Amplification 9.3.4 Constrained Firm Capabilities 9.4 Conclusion and Recommendations References 10 ‘Fruits of the Same Tree’? A Systematic Review of Corporate Social Responsibility and Social Enterprise Comparative Literature 10.1 Introduction 10.2 Methods 10.2.1 Search Strategy and Databases Used 10.2.2 Selection Procedure 10.2.3 Data Analysis 10.3 Research Streams 10.3.1 Introduction 10.3.2 Research Stream 1: The Importance of CSR to Support SE (or Vice Versa) 10.3.3 Research Stream 2: CSR and SE as Value-Driven Societal Processes 10.3.4 Research Stream 3: Receiving Support from Different Sources, Having Different Social Missions and Different Intended Beneficiaries 10.3.5 Research Stream 4: Social Enterprise as a CSR Model 10.3.6 Research Stream 5: Proposal for Innovative Approaches Combining CSR and SE 10.4 Discussion: Gaps and Challenges in the SE and CSR Comparative Studies 10.4.1 Strength of the Research Streams 10.4.2 Lack of Clarity in Defining SE and CSR 10.4.3 Approaches to Comparing SE and CSR (Impact/Success) 10.4.4 Analysis of the CSR and SE’s Impact in Different Contexts 10.5 Conclusion References 11 Ethics and Sustainability: The Role of Sustainable Policy Evaluation Tests 11.1 Introduction 11.2 An Overview of Traditional Ethics 11.3 The Conflict Between Citizen and Consumer 11.4 Sustainable Policy Tests 11.5 Conclusion References 12 Models of Capitalism, Institutions and Corporate Social Responsibility 12.1 Introduction 12.2 The Rise of the European and American Models of the Welfare State 12.3 Selected Differences Between the American and European Models of Welfare State 12.4 Institutional Crowding of the Private Provision of Social Services 12.5 Conclusions References Index This book explores the interaction between sustainability, corporate responsibility, consumers, and the market. It aims to discover if consumers are seeking out small, ethical, socially responsible firms to buy from rather than large corporations; if markets and organisations are supported by a new sensitivity to social responsibility and sustainability ideas; if the integration of corporate responsibility strategies and practices change how market sectors are assembled. Bringing together international case studies - including research on the Italian wine industry, German butchers, Spanish football, Polish marketing and the Portuguese financial sector - this book is valuable reading for scholars working on corporate social responsibility, sustainability, and good governance. Cláudia Simões is a Professor of Management (Marketing and Strategy area) and Dean of the School of Economics and Management at the University of Minho in Portugal. Alin Stancu is Professor of Corporate Social Responsibility and Public Relations in the Department of Marketing from The Bucharest University of Economic Studies, Romania. Georgiana Grigore is Associate Professor in Marketing at University of Leicester, School of Business. She is also chair of an annual international conference in 'Social Responsibility, Ethics and Sustainable Business', which she co-founded in 2012. This book explores the interaction between sustainability, corporate responsibility, consumers, and the market. It aims to discover if consumers are seeking out small, ethical, socially responsible firms to buy from rather than large corporations; if markets and organisations are supported by a new sensitivity to social responsibility and sustainability ideas; if the integration of corporate responsibility strategies and practices change how market sectors are assembled. Bringing together international case studies including research on the Italian wine industry, German butchers, Spanish football, Polish marketing and the Portuguese financial sector this book is valuable reading for scholars working on corporate social responsibility, sustainability, and good governance. Claudia Simoes is a Professor of Management (Marketing and Strategy area) and Dean of the School of Economics and Management at the University of Minho in Portugal. Alin Stancu is Professor of Corporate Social Responsibility and Public Relations in the Department of Marketing from The Bucharest University of Economic Studies, Romania. Georgiana Grigore is Associate Professor in Marketing at University of Leicester, School of Business. She is also chair of an annual international conference in 'Social Responsibility, Ethics and Sustainable Business', which she co-founded in 2012