گفتگوهای شرکتی: راهنمایی برای ایجاد ارتباطات داخلی مؤثر و مناسب

"Corporate Conversations gives you insight, ideas, and an action plan to energize and empower the exchange of information in your company. Author Shel Holtz has more than twenty-five years of experience helping companies enhance their strategies for crafting and delivering vital internal messages. He uses real-life case studies to demonstrate the best strategies for making sure everyone within your company is on the same page." "Corporate Conversations defines the three primary results you should achieve through every employee communication: promoting loyalty, inspiring quality work that satisfies the needs of your customers, and encouraging your employees to represent the company in a manner consistent with the image you've defined. The book shows you how to use traditional and online tools to develop an internal communications program that will help you."--BOOK JACKET. Read more... As the challenges of competing in an ever-shifting marketplace become increasingly complicated, effective communication has become an undeniable strategic necessity. Yet amazingly, while many organizations expend time and money on forms of communication such as advertising, marketing, and investor relations, internal communications is an area too often ignored -- at the expense of the bottom line. By getting across the right messages -- in the right way -- to your employees, your company can increase morale, productivity, performance, and workforce retention. Corporate Conversations gives you insight, ideas, and an action plan to energize and empower the exchange of information in your company. Author Shel Holtz has more than twenty-five years of experience helping companies enhance their strategies for crafting and delivering vital internal messages. He uses real-life case studies to demonstrate the best strategies for making sure everyone within your company is on the same page.Corporate Conversations defines the three primary results you should achieve through every employee communication: promoting loyalty, inspiring quality work that satisfies the needs of your customers, and encouraging your employees to represent the company in a manner consistent with the image you've defined. The book shows you how to use traditional and online tools to develop an internal communications program. Intentional or not, everything you do -- or don't do -- sends a message to your employees, whether it's your words, your actions -- or your silence. In order to remain successful and competitive you must take control of how you communicate with your people. Corporate Conversations is an essential guidebook to managing internal communication and using it to attain total business success.

"Everything a company says sends a message to its employees. Organizations that communicate well with their employees boast higher profitability, better customer acquisition and retention, and enhanced reputation. Without a strategically managed employee communications strategy, results suffer.

Corporate Conversations is a comprehensive guide to crafting and delivering vital internal messages. The book covers a broad range of issues, including:

• the four types of corporate and business communications (human resources, business-related, legal, and informal)

• how to communicate bad news

• managing employee-to-employee communication

• how to measure the impact of internal communications

With valuable strategies for aligning all business correspondence with the company message, Corporate Conversationsshows professionals at all levels how to improve their communication skills and maximize the power of both traditional and hi-tech communication tools."

Contents 7 Preface 9 Acknowledgments 11 Getting Employees on the Same Page 13 What We Know About Employees 26 Types of Employee Communications 47 Communications Planning 66 Traditional Communication Tools 78 Online Communication Tool s 108 Ongoing Communication 138 Communicating Bad News 157 Communicating Change 177 Managing Communication Overload 191 Organizing, Budgeting, and Using Your Internal Communications Department 218 Enhancing Employee- to- Employee Communication 232 Measuring the Value of Internal Communication 257 Messaging Policies 277 Selected Communications Resources 291 Index 295