Copycat kids? : the influence of television advertising on children and teenagers

Cover......Page 1 Title Page......Page 2 Contents......Page 3 Background And Research Objectives......Page 4 Summary......Page 5 Method And Sample......Page 7 Perspective On Children And Youth......Page 9 Youth Culture......Page 12 Influences......Page 15 Attitudes To Television......Page 20 Attitudes To Television Advertising......Page 34 ITC / Regulatory Issues......Page 47 Back Cover......Page 49 This report considers the impact of negative stereotyping across a range of groups which may be affected by it such as people with disabilities, various ethnic groups, older people, women and people who are over weight This research was commissioned by the ITC to identify any ways in which television advertising could have a harmful influence on children