Content Design

Between 2010 and 2014, Sarah Richards and her team at the United Kingdoms Government Digital Service did what many thought they took over 400 separate government websites and transformed them into a single site designed to effectively serve its users. In doing so, they defined a new content design. Content design isnt graphic design or just copywriting under another name. Content design focuses on what content best serves the users needs, whether it be the written word, infographics, visuals, videos, or charts. At the core of content design are the needs of the usersand this means determining what your users want. More than this, its about analysing data to determine when, where, and how users want to digest information. There is no room for assumptions in content designsuccess or failure hinges on how well you understand your users needs. Discover the power of designing completely user-based content, grounded not on what organisations think their users want but on the needs, actions, and motivating forces of your site visitors. "Between 2010 and 2014, Sarah and her team at the Government Digital Service invented the discipline of content design by applying new techniques to their work. In this book, Sarah explains what "content design" really means, and tells you how to put those techniques into your organisation and your web project. This book is short, lively and practical. Using real-world examples and imagined examples, it takes the reader through the content design process one step at a time, explaining everything along the way."-- Provided by publisher