Contemporary Research In E-marketing, Vol. 2 (Contemporary Research in E-Marketing)

"Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus."--Jacket Evaluation of Web Sites onInformation andEntertainment Properties:......Page 12 An Examination of ConsumerBehavior on eBay Motors......Page 51 Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India......Page 69 User-CenteredDesign and Marketing: Online Customer Value......Page 99 A Synthesis and Analysis of Behavioral and Policy Issues in ElectronicMarketing Communications......Page 117 Providing Value to Customers in E-Commerce Environments: The Customer’s Perspective......Page 130 Key Success Requirements for Online Brand Management......Page 158 The Evolution of the Theory and Practice of Marketing in Light of InformationTechnology......Page 179 The Internet and GlobalMarkets......Page 227 StanceAnalysis: Social Cues and Attitudes in Online Interaction......Page 273 Application of Internet-Based MarketingInstruments by Multichannel Retailers: A Web Site Analysis in the U.S. and the UK......Page 295 The E-Mode of BrandPositioning: The Need for an Online Positioning Interface......Page 315 Locked In By Services: Willingness to Pay More and Switching Behavior in a Digital Environment......Page 333 ComparativeAnalysis ofInternational Approachesto the Protection of OnlinePrivacy......Page 358 About the Authors......Page 376 Index......Page 383 This work offers a compilation of inter-disciplinary chapters on the topic of e-marketing. It offers a set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature The Internet has evolved as a dynamic new medium of information, entertainment, and commerce.