Contemporary Challenges to International Business (The Academy of International Business)

international Business Is Synonymous With Big Challenges. Cultural And Institutional Complexities Remain Ever Potent, So Are Newer Concerns Like Climate Change And International Terrorism. This Timely Book Examines These Challenges From The Perspectives Of Different International Business Actors. This book takes a new look at the challenges that face international business, including challenges to corporate political activities of multinationals, micromultinationals and business targets of terrorism. It provides insights on highly topical challenges, including climate change and international terrorism threats against business. It offers important new material on the prevalence of fraud within the international business environment. It covers international business activities in scarcely researched developing regions of Middle East and Africa; and big emerging markets such as China and Russia. It offers perspectives from a wide range of industries and sectors, including the little researched media sector. International business is synonymous with big challenges. Cultural and institutional complexities remain ever potent, so are 'newer' concerns like climate change and international terrorism. This timely book examines these challenges from the perspectives of different international business actors "Reflecting its complex and diverse contexts of enactment, international business is synonymous with big challenges. Cultural and institutional complexities remain as potent as they have always been, but have been joined by newer concerns such as climate change, international terrorism and international fraud." "This book examines these challenges from the perspectives of the different players and actors in the international business arena, including foreign investing multinational corporations, international small and medium sized enterprises and their multifaceted liabilities, emerging market/developing country firms and women managers from the Middle East. All contributions in this volume highlight one or more aspects of the contemporary challenges facing international business and, more importantly, embody invaluable insights on appropriate managerial responses to such complexities."--Jacket