Consumption, Globalization, and Development

In This Book Jeffrey James Deals With Some Of The Most Important And Controversial Aspects Of The Relationship Between Consumption And Globalization In Developing Countries. Part One Assesses The Welfare Effects Of Globalization On Different Groups Of Consumers, Using An Analytical Framework That Departs Substantially From The Assumptions Of Traditional Consumption Theory. Part Two Deals With The Effect Of Globalization On Local Products And Cultures In Developing Countries And The Potential Afforded By The Growth Of The Mass Media To Alleviate A Number Of Social Problems In Those Countries. The Author Argues That Instead Of The Welfare Gains Associated With Traditional Theory, Globalization May Often Lead To Frustration And Disappointment Among Consumers; That It Does Not Invariably Displace Local Products And That, In Combination With Social Marketing, It Offers New Ways Of Addressing Acute Social Problems.--book Jacket. Consumption Theory And The Welfare Effects Of Globalization -- Globalization, Preference Change And Consumer Welfare In Developing Countries -- Globalization, Conspicuous Consumption And The International Demonstration Effect Reconsidered -- From Global Products To Individual Functionings: Medicinal Drugs In Developing Countries -- Do Consumers In Developing Countries Gain Or Lose From Globalization? -- Countervailing Influences Over Patterns Of Global Consumption -- Can Appropriate Products Capture Mass Markets In A Globalizing World? A Case Study From India -- Cultural Advantage Reversal: The Case Of Telenovelas In Brazil -- Globalization And The Potential For Social Marketing In Developing Countries. Jeffrey James. Includes Bibliographical References And Index. Cover......Page 1 Contents......Page 6 List of Tables......Page 7 List of Figures......Page 8 Preface......Page 9 Acknowledgements......Page 10 1 Introduction......Page 12 Part I: Consumption Theory and the Welfare Effects of Globalization......Page 20 2 Globalization, Preference Change and Consumer Welfare in Developing Countries......Page 22 3 Globalization, Conspicuous Consumption and the International Demonstration Effect Reconsidered......Page 39 4 From Global Products to Individual Functionings: Medicinal Drugs in Developing Countries......Page 72 5 Do Consumers in Developing Countries Gain or Lose from Globalization?......Page 96 Part II: Countervailing Influences over Patterns of Global Consumption......Page 114 6 Can Appropriate Products Capture Mass Markets in a Globalizing World? a Case Study from India......Page 116 7 Cultural Advantage Reversal: the Case of Telenovelas in Brazil......Page 133 8 Globalization and the Potential for Social Marketing in Developing Countries......Page 142 K......Page 152 W......Page 153 This volume is concerned with the complexities of the relationship between globalization and different groups of consumers in developing countries. Globalization, it is argued, can yield frustration and disappointment as well as welfare gains for consumers; it may, but does not necessarily, displace local products and via the rapid recent expansion of the mass media, it offers policy-makers new opportunities to deal with acute social problems.