Consuming Japan: Popular Culture and the Globalizing of 1980s America (Studies in United States Culture)

Cover 1 Half Title, Series Page, Title Page, Copyright 2 Contents 6 Illustrations 8 Acknowledgments 10 Introduction: Resurrecting the Ordinary in U.S.-Japan Relations 14 1. Japan Won the Cold War, and Other Strange Ideas from an Era of Ideological Change 34 2. Wakarimasuka: Shifting Images of Japan from Shￅﾍgun to Rising Sun 60 3. Ohayￅﾍ I: (Good) Morning Again in Marysville 92 4. Ohayￅﾍ II: Japanese Transplants and the UAW￢ﾀﾙs Global Squeeze 122 5. A Medium but Not a Message: The VCR and Cultural Globalization 144 6. Authenticity in a Hybrid World: Sushi at the Crossroads of Cultural Globalization 167 7. You Are Not Alone! Anime and the Globalizing of America 190 Epilogue: Back to the Future in U.S.-Japan Relations 217 Notes 228 Bibliography 254 Index 272 Publisher:The University of North Carolina Press,Published:2017,ISBN:9781469634494,Related ISBN:9781469634463,Language:English,OCLC:1003253539 This insightful book explores the intense and ultimately fleeting moment in 1980s America when the future looked Japanese. Would Japan's remarkable post–World War II economic success enable the East Asian nation to overtake the United States? Or could Japan's globe-trotting corporations serve as a model for battered U.S. industries, pointing the way to a future of globalized commerce and culture? While popular films and literature recycled old anti-Asian imagery and crafted new ways of imagining the "yellow peril," and formal U.S.-Japan relations remained locked in a holding pattern of Cold War complacency, a remarkable shift was happening in countless local places throughout the United States: Japanese goods were remaking American consumer life and injecting contemporary globalization into U.S. commerce and culture. What impact did the flood of billions of Japanese things have on the ways Americans produced, consumed, and thought about their place in the world? From autoworkers to anime fans, Consuming Japan introduces new unorthodox actors into foreign-relations history, demonstrating how the flow of all things Japanese contributed to the globalizing of America in the late twentieth century. Cover 1 Half Title, Series Page, Title Page, Copyright 2 Contents 6 Illustrations 8 Acknowledgments 10 Introduction: Resurrecting the Ordinary in U.S.-Japan Relations 14 1. Japan Won the Cold War, and Other Strange Ideas from an Era of Ideological Change 34 2. Wakarimasuka: Shifting Images of Japan from Shᅤヘgun to Rising Sun 60 3. Ohayᅤヘ I: (Good) Morning Again in Marysville 92 4. Ohayᅤヘ II: Japanese Transplants and the UAW¬タルs Global Squeeze 122 5. A Medium but Not a Message: The VCR and Cultural Globalization 144 6. Authenticity in a Hybrid World: Sushi at the Crossroads of Cultural Globalization 167 7. You Are Not Alone! Anime and the Globalizing of America 190 Epilogue: Back to the Future in U.S.-Japan Relations 217 Notes 228 Bibliography 254 Index 272 Publisher:The University of North Carolina Press,Published:2017,ISBN:9781469634494,Related ISBN:9781469634463,Language:English,OCLC:1003253539 This insightful book explores the intense and ultimately fleeting moment in 1980s America when the future looked Japanese. Would Japan's remarkable post–World War II economic success enable the East Asian nation to overtake the United States? Or could Japan's globe-trotting corporations serve as a model for battered U.S. industries, pointing the way to a future of globalized commerce and culture? While popular films and literature recycled old anti-Asian imagery and crafted new ways of imagining the "yellow peril," and formal U.S.-Japan relations remained locked in a holding pattern of Cold War complacency, a remarkable shift was happening in countless local places throughout the United States: Japanese goods were remaking American consumer life and injecting contemporary globalization into U.S. commerce and culture. What impact did the flood of billions of Japanese things have on the ways Americans produced, consumed, and thought about their place in the world? From autoworkers to anime fans, Consuming Japan introduces new unorthodox actors into foreign-relations history, demonstrating how the flow of all things Japanese contributed to the globalizing of America in the late twentieth century. ... A Cultural, Economic, And Intellectual History Of U.s.-japan Relations From Roughly The Mid-1970s To The Early 1990s ...-- Resurrecting The Ordinary In U.s.-japan Relations -- Japan Won The Cold War, And Other Strange Ideas From An Era Of Ideological Change -- Wakarimasuka: Shifting Images Of Japan From Shōgun To Rising Sun -- Ohayō I: (good) Morning Again In Marysville -- Ohayō Ii: Japanese Transplants And The Uaw's Global Squeeze -- A Medium But Not A Message: The Vcr And Cultural Globalization -- Authenticity In A Hybrid World: Sushi At The Crossroads Of Cultural Globalization -- You Are Not Alone!: Anime And The Globalizing Of America -- Back To The Future In U.s.-japan Relations. Andrew C. Mckevitt. Includes Bibliographical References And Index. Cover -- Half Title -- Title -- Copyright -- Contents -- Acknowledgments -- Introduction: Resurrecting the Ordinary in U.S.-Japan Relations -- 1 Japan Won the Cold War, and Other Strange Ideas from an Era of Ideological Change -- 2 Wakarimasuka: Shifting Images of Japan from Shōgun to Rising Sun -- 3 Ohayō I: (Good) Morning Again in Marysville -- 4 Ohayō II: Japanese Transplants and the UAW's Global Squeeze -- 5 A Medium but Not a Message: The VCR and Cultural Globalization -- 6 Authenticity in a Hybrid World: Sushi at the Crossroads of Cultural Globalization -- 7 You Are Not Alone! Anime and the Globalizing of America -- Epilogue: Back to the Future in U.S.-Japan Relations -- Notes -- Bibliography -- Index " ... A cultural, economic, and intellectual history of U.S.-Japan relations from roughly the mid-1970s to the early 1990s ..."-- Provided by publisher