Consumerism in World History: The Global Transformation of Desire, 2nd edition (Themes in World History)

This second edition of Consumerism in World History draws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as those in Africa. By relating consumerism to other issues in world history, this book forces reassessment of our understanding of both consumerism and global history. Each chapter has been updated and new features now include: a chapter on Latin America Russian and Chinese developments since the 1990s the changes involved in trying to bolster consumerism as a response to recent international threats examples of consumerist syncretism, as in efforts to blend beauty contests with traditional culture in Kerala. With updated suggested reading, the second edition of Consumerism in World History is essential reading for all students of world history. Book Cover......Page 1 Half-Title......Page 2 Series Title......Page 3 Title......Page 4 Copyright......Page 5 Contents......Page 6 Preface......Page 8 Acknowledgments......Page 12 1. Before Modern Consumerism......Page 14 Part I: The Emergence of Consumerism in the West......Page 28 2. The Emergence of Consumerism......Page 30 3. The First Cuses of Consumerism......Page 40 4. Consumerism Across the Atlantic......Page 53 5. The Explosion of Consumerism in Western Europe and the United States......Page 60 6. The Dark Side Of Western Consumerism......Page 79 Part II: Consumerism Goes Global......Page 92 7. Consumerism in Russia......Page 96 8. Consumerism in East Asia......Page 105 9. Consumerism in Latin America......Page 124 10. Consumerism in Africa......Page 128 11. Consumerism in the Islamic Middle East......Page 139 Part III: Consumerism Towards the New Century......Page 150 12. Consumerism in the Contemporary World......Page 152 13. Conclusion: Who Wins-Consumerism or Consumers?......Page 166 Index......Page 173 This second edition of "Consumerism in World History" draws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as Africa. By relating consumerism to other issues in world history, this book forces reassessment of our understanding of both consumerism and global history. Each chapter has been updated and new features now include: a new chapter on Latin America; Russian and Chinese developments since the 1990s; the changes involved in trying to bolster consumerism as a response to recent international threats; and examples of consumerist syncretism, as in efforts to blend beauty contests with traditional culture in Kerala. With updated suggested reading, the second edition of "Consumerism in World History" is essential reading for all students of world history Draws on research of the consumer experience in the West and Japan, while examining societies less renowned for consumerism, such as Africa. This second edition forces the reassessment of our understanding of both consumerism and global history. Aimed at students of world history, it includes the changes involved in trying to bolster consumerism. The desire to acquire luxury goods and leisure services is a basic force in modern life, This second edition of Consumerism in World History draws on recent research and explores both the historical origins and world-wide appeal of this modern phenomenon. The desire to acquire luxury goods and leisure services is a basic force in modern life. Consumerism in World History explores both the historical origins and world-wide appeal of this relatively modern phenomenon The Emergence Of Consumerism In The West -- Consumerism Goes Global -- Consumerism Toward The New Century. Peter N. Stearns. Simultaneously Published In The Uk. Includes Bibliographical References And Index.