Consumer Nationalism and Barr's Irn-Bru in Scotland: Iron Nation

"This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies"-- Back cover Front Matter ....Pages i-xvi Introduction (David Leishman)....Pages 1-15 The Power of Origins (David Leishman)....Pages 17-62 From Girders: Discourses of National Strength (David Leishman)....Pages 63-122 Consumer Nationalism in Popular and Material Culture (David Leishman)....Pages 123-173 Scotland’s Other: Defining Oppositional Identities (David Leishman)....Pages 175-238 Conclusion (David Leishman)....Pages 239-255 Back Matter ....Pages 257-264