Conservative Bias: How Jesse Helms Pioneered the Rise of Right-Wing Media and Realigned the Republican Party (Sunbelt Studies)

“__Conservative Bias__ examines one of the most notorious figures of modern American politics: Jesse Helms. Thrift shows that Helms was not merely a right-wing demagogue but rather a brilliant media mastermind who built a national movement from a little television soundstage in Raleigh.”?Neil J. Young, Princeton University “In this careful, thoughtful, and thoroughly researched study, Bryan Hardin Thrift provides the first comprehensive study of Jesse Helms’s long career as a conservative journalist and television ideologue prior to his long tenure as a U.S. senator from North Carolina.”—William A. Link, author of __Righteous Warrior: Jesse Helms and the Rise of Modern Conservatism__ “Traces a little-known, but pivotal, phase of Helms’s pre-senatorial career and explains how the future New Right leader used the power of local television broadcasts in the 1960s to forge a new ideology that moved the nation to the right.”—Daniel K. Williams, author of __God’s Own Party__ Before Bill O’Reilly and Glenn Beck, there was Jesse Helms. From in front of a camera at WRAL-TV, Helms forged a new brand of southern conservatism long before he was a senator from North Carolina. As executive vice president of the station, Helms delivered commentaries on the evening news and directed the news and entertainment programming. He pioneered the attack on the liberal media, and his editorials were some of the first shots fired in the culture wars, criticizing the influence of “immoral entertainment.” Through the emerging power of the household television Helms established a blueprint and laid the foundation for the modern conservative movement. Bryan Thrift mines over 2,700 WRAL-TV “Viewpoint” editorials broadcast between 1960 and 1972 to offer not only a portrait of a skilled rhetorician and wordsmith but also a lens on the way the various, and at times competing, elements of modern American conservatism cohered into an ideology couched in the language of anti-elitism and “traditional values.” Decades prior to the invention of the blog, Helms corresponded with his viewers to select, refine, and sharpen his political message until he had reworked southern traditionalism into a national conservative movement. The realignment of southern Democrats into the Republican Party was not easy or inevitable, and by examining Helms’s oft-forgotten journalism career, Thrift shows how delicately and deliberately this transition had to be cultivated. “ Conservative Bias examines one of the most notorious figures of modern American politics: Jesse Helms. Thrift shows that Helms was not merely a right-wing demagogue but rather a brilliant media mastermind who built a national movement from a little television soundstage in Raleigh.”?Neil J. Young, Princeton University “In this careful, thoughtful, and thoroughly researched study, Bryan Hardin Thrift provides the first comprehensive study of Jesse Helms’s long career as a conservative journalist and television ideologue prior to his long tenure as a U.S. senator from North Carolina.”—William A. Link, author of Righteous Warrior: Jesse Helms and the Rise of Modern Conservatism “Traces a little-known, but pivotal, phase of Helms’s pre-senatorial career and explains how the future New Right leader used the power of local television broadcasts in the 1960s to forge a new ideology that moved the nation to the right.”—Daniel K. Williams, author of God’s Own Party Before Bill O’Reilly and Glenn Beck, there was Jesse Helms. From in front of a camera at WRAL-TV, Helms forged a new brand of southern conservatism long before he was a senator from North Carolina. As executive vice president of the station, Helms delivered commentaries on the evening news and directed the news and entertainment programming. He pioneered the attack on the liberal media, and his editorials were some of the first shots fired in the culture wars, criticizing the influence of “immoral entertainment.” Through the emerging power of the household television Helms established a blueprint and laid the foundation for the modern conservative movement. Bryan Thrift mines over 2,700 WRAL-TV “Viewpoint” editorials broadcast between 1960 and 1972 to offer not only a portrait of a skilled rhetorician and wordsmith but also a lens on the way the various, and at times competing, elements of modern American conservatism cohered into an ideology couched in the language of anti-elitism and “traditional values.” Decades prior to the invention of the blog, Helms corresponded with his viewers to select, refine, and sharpen his political message until he had reworked southern traditionalism into a national conservative movement. The realignment of southern Democrats into the Republican Party was not easy or inevitable, and by examining Helms’s oft-forgotten journalism career, Thrift shows how delicately and deliberately this transition had to be cultivated. This book investigates Jesse Helms’s pivotal role in advancing the conservative movement of the 1950s and 1960s, first as editor of the Tarheel Banker and then as vice president of WRAL television. Before his 1972 election to the Senate, Helms was a significant figure in U.S. political history for two reasons. First, he forged a new form of southern conservatism that made it possible for movement conservatives, grounded in the South and the Republican Party, to win power. He rooted conservatism in private enterprise as the vanguard of a modern, progressive society—one that could simultaneously provide prosperity and maintain traditional values. Avoiding discussions of “race mixing,” Helms made white supremacy “safe” for conservative campaigning. Second, Helms pioneered the attack on the “liberal media” and, critically, the building of conservative media. During Helms’s time as vice president of WRAL-TV in Raleigh, his commentaries and news department undermined Democrats, advanced conservatism, and challenged the forces advocating change. WRAL helped him become something new—a conservative TV personality. Helms intended to use WRAL’s influence to elect conservatives. His commentaries anticipated Fox News’s barely disguised conservative advocacy. Risking WRAL’s broadcast license, he defied the Federal Communication Commission’s Fairness Doctrine on behalf of the conservative movement. His work at WRAL-TV helped channel the 1960s anti-liberal backlash in North Carolina into a powerful voter coalition supporting conservative Republicans. In 1972 Helms left WRAL to run for Senate. As senator, Helms advocated an unbending conservatism that recognized no moderates and preferred stalemate to governing

Before Bill O'Reilly and Glenn Beck, there was Jesse Helms. From in front of a camera at WRAL-TV, Helms forged a new brand of southern conservatism long before he was a senator from North Carolina. As executive vice president of the station, Helms delivered commentaries on the evening news and directed the news and entertainment programming. He pioneered the attack on the liberal media, and his editorials were some of the first shots fired in the culture wars, criticizing the influence of "immoral entertainment." Through the emerging power of the household television Helms established a blueprint and laid the foundation for the modern conservative movement.

Bryan Thrift mines over 2,700 WRAL-TV "Viewpoint" editorials broadcast between 1960 and 1972 to offer not only a portrait of a skilled rhetorician and wordsmith but also a lens on the way the various, and at times competing, elements of modern American conservatism cohered into an ideology couched in the language of anti-elitism and "traditional values." Decades prior to the invention of the blog, Helms corresponded with his viewers to select, refine, and sharpen his political message until he had reworked southern traditionalism into a national conservative movement. The realignment of southern Democrats into the Republican Party was not easy or inevitable, and by examining Helms's oft-forgotten journalism career, Thrift shows how delicately and deliberately this transition had to be cultivated An Exploration Of How Jesse Helms Pioneered The Attack On The Liberal Media While Building A New Form Of Southern Conservativism, Centering On His Time As Executive Vice President Of Wral-tv In Raleigh. Introduction: Jesse Helm's Politics Of Pious Incitement -- There Is Another Way: Free Enterprise, The Mainstream Media, And Southern Realignment In The 1950s -- The Voice Of Free Enterprise: A Conservative Commentator And News Director -- An Uncommon Number Of Moral Degenerates: The Conservative Alternative And The Fairness Doctrine -- Backlash: The Great Society, Vietnam, And Conservative Solutions -- Turning Off Turn-on: Helms As A Tv Executive In The 1960s -- The Dawn Of A Conservative Era: Gaining Power, 1968 To 1972 -- Epilogue: Mainstreaming The Fringe. Bryan Hardin Thrift. Includes Bibliographical References (pages 247-250) And Index. Cover 1 Contents 8 List of Figures 10 Acknowledgments 12 Introduction: Jesse Helms’s Politics of Pious Incitement 14 1. “There Is Another Way”: Free Enterprise, the Mainstream Media, and Southern Realignment in the 1950s 28 2. “The Voice of Free Enterprise”: A Conservative Commentator and News Director 62 3. “An Uncommon Number of Moral Degenerates”: The Conservative Alternative and the Fairness Doctrine 95 4. Backlash: The Great Society, Vietnam, and Conservative Solutions 124 5. Turning Off Turn-On: Helms as a TV Executive in the 1960s 150 6. The Dawn of a Conservative Era: Gaining Power, 1968 to 1972 177 Epilogue: Mainstreaming the Fringe 207 Notes 220 Bibliography 260 Index 264 A 264 B 264 C 265 D 266 E 266 F 267 G 267 H 268 I 268 J 268 K 269 L 269 M 269 N 270 O 271 P 271 Q 271 R 271 S 272 T 273 U 273 V 274 W 274 Y 274