Conservation and Promotion of Heritage Tourism (Advances in Hospitality, Tourism, and the Services Industry)

Culture and heritage tourism provide an important direction in sustainable funding and tourism. Assessing the potential of cultural and heritage assets, including physical and experiential values, is crucial for the sustainability of tourism attractions and regional development. Conservation and Promotion of Heritage Tourism is a collection of innovative methods and applications to utilize historical resources to increase tourism for long-term economic security and advancement. Highlighting a range of topics including cultural tourism, community development, and tourism branding, this book is ideally designed for historians, city planners, curators, business professionals, educators, engineers, managers, tourism researchers, graduate-level students, policymakers, and academicians seeking current research on the connections between culture, conservation, sustainable development, and tourism. Sustaining tourist¿s revisit intention through talk-in-interaction model : a multicultural communication analysis of guest and homestay host / Raden Arief Nugroho -- Exploring intangible heritage marketing in tourism : a case study of Kalaripayattu / Attambayintatvida Vinodan, Sethumadhavan Meera -- Challenges for innovative transformation in heritage tourism development in India and Pakistan / Farooq Haq, Anita Medhekar -- Promotion of heritage tourism through branding and graphic communication / Manuela Piscitelli -- Community development through promoting ecotourism in mangrove areas of Bangladesh / MD Islam -- A methodological proposal for building conservation : a case in Guimarães, world heritage city / Isabel Vaz de Freitas, Ricardo Erasun Cortés, Paulo Pereira Leite -- Challenges for promotion of heritage tourism : case study of the UAE / Joanna Seraphim, Farooq Haq -- Balancing tourism and religious experience managing sacred sites : the case of Tiruvannamalai / K. Selvakumar -- Evaluating tourists' willingness to pay for ancient Gobeklitepe-Sanliurfa, Turkey / Ali Riza Manci -- Technical assistance for restoration of heritage sites in Cambodia : strengthening Indo-Cambodian bilateral relations through cultural diplomacy route / Anup Kumar Das "This book explores the link among the heritage tourism, conservation and sustainable development. It focuses on the significance of tangible and intangible heritages and its conservation and promotion. It also emphasizes various strategies in order to promote heritage tourism so that residents will enjoy the economic and social benefits"-- Provided by publisher