Conceptual blockbusting : a guide to better ideas

I wish I had read this book 20 years ago! A very easy book to read that captivated me with its common-sense approach to finding solutions to challengens by approaching the issue from different perspectives. It also reveals thinking patterns to be aware of that can work against creativity. I just bought 4 copies to hand out to friends. James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.--Publisher description Perceptual Blocks -- Emotional Blocks -- Cultural And Environmental Blocks -- Intellectual And Expressive Blocks -- Alternate Thinking Languages -- Kinds Of Blockbusters -- Groups -- Organizations. James L. Adams. Includes Bibliographical References (p. [201]-209) And Index.