Concepts In Strategic Management And Business Policy: Globalization, Innovation And Sustainability, Global Edition, 15Th Edition

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Utilise a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on global strategy. For Courses In Strategic Management And Business Policy. Utilize A Strategic Management Model To Learn And Apply Key Concepts Picking Up Where The Popular Previous Editions Left Off, Concepts In Strategic Management And Business Policy: Globalization, Innovation And Sustainability, 15th Edition Further Sharpens And Modernizes This Classic Text’s Approach To Teaching Strategy With An Emphasis On Globalization, Innovation, And Sustainability. Throughout, The Authors Equip Students With The Strategic Concepts They Will Need To Know As They Face The Issues That All Organizations Must Build Upon To Push Their Businesses Forward. In This Edition, Alan Hoffman And Chuck Bamford Offer A Fresh Perspective To This Extraordinarily Well­-researched And Practically Crafted Lesson. Also Included Is A New Chapter On Global Strategy. Pearson Mylabtm Management Not Included. Students, If Mylab Is A Recommended/mandatory Component Of The Course, Please Ask Your Instructor For The Correct Isbn And Course Id. Mylab Should Only Be Purchased When Required By An Instructor. Instructors, Contact Your Pearson Rep For More Information. Mylab Is An Online Homework, Tutorial, And Assessment Product Designed To Personalize Learning And Improve Results. With A Wide Range Of Interactive, Engaging, And Assignable Activities, Students Are Encouraged To Actively Learn And Retain Tough Course Concepts. For courses in strategic management and business policy. This package includes Pearson MyLab Management. Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on global strategy. This package includes Pearson MyLabTM Management, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information PART 1: Introduction to Strategic Management and Business Policy 1. Basic Concepts of Strategic Management 2. Corporate Governance 3. Social Responsibility and Ethics in Strategic Management PART 2: Scanning the Environment4. Environmental Scanning and Industry Analysis5. Organizational Analysis and Competitive AdvantagePART 3: Strategy Formulation6. Strategy Formulation: Business Strategy7. Strategy Formulation: Corporate Strategy8. Strategy Formulation: Functional Strategy and Strategic ChoicePART 4: Strategy Implementation and Control9. Strategy Implementation: Global Strategy10. Strategy Implementation: Organizing and Structure11. Strategy Implementation: Staffing and Directing12. Evaluation and ControlPART 5: Introduction to Case Analysis13. Suggestions for Case Analysis Welcome to the 15th edition of Concepts in Strategic Management and Business Policy! All of the chapters have been updated and we have added one new chapter on Global Strategy. The theme that runs throughout all 13 chapters of this edition continues our view from the 14th edition that there are three strategic issues that comprise the cornerstone all organizations must build upon to push their businesses forward. Those are globalization, innovation, and sustainability. Each chapter incorporates specific vignettes about these three themes. We strive to be the most comprehensive and practical strategy book on the market, with chapters ranging from corporate governance and social responsibility to competitive strategy, functional strategy, and strategic alliances This book is for Strategic Management and Business Policy courses. It provides a class-tested approach to Strategy with new focus on environmental sustainability. Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face the future consequences such as climate change, global warming and energy availability. - Publisher.