Computational and Strategic Business Modelling: IC-BIM 2021, Athens, Greece (Springer Proceedings in Business and Economics)

This book presents advanced methods in business intelligence models that are applicable in research areas of business and enterprise research such as business informatics, e-business, customer behavior and agricultural business. Featuring selected contributions presented at the 2021 International Conference on Business Intelligence and Modelling (IC-BIM) held in Athens, Greece, this book analyses a series of issues and tools for business intelligence in everyday business operations. The International Conference on Business Intelligence and Modelling (IC-BIM) started in 2011 and is an international interdisciplinary conference focusing on the theoretical approach of the contemporary issues evolved in business intelligence and modelling and the integration of theory and practice. Preface: 9th International Conference on Business Intelligence and Modelling (IC-BIM) Aims and Scope of the Conference Topics Paper Peer Review Thanks Conference Details Chairs Scientific Committee Organizing Committee Invited Speakers Contents Part I Digital Marketing and Human Behavior (Ναμoυαπαντήσειo Δαμιανóς) Decentralized Payment Networks Digital Marketing Campaigns ́ Evaluation Through Estimating Web Page Factors 1 Introduction 2 Related Background 3 Methodology 4 Results 5 Diagnostic Model 6 Dynamic Model 7 Conclusions 8 Practical Implications References Modeling Decentralized Payment Services ́ Digital Marketing Performance Through Webpage Auditing Strategy 1 Introduction 2 Related Background 3 Methodology 4 Results 5 Diagnostic Model 6 Predictive Model 7 Conclusions 8 Practical Implications References Airlines ́ Low-Demand Risk Management Implications of COVID-19 Crisis-Induced Immobility Utilizing Big Data 1 Literature Review 1.1 COVID-19 Effect on Airlines ́ Websites ́ User Engagement Metrics 1.2 Big Data and the Aviation Sector 2 Materials and Methods 2.1 Problem Formulation and Research Hypotheses 2.2 Sample Selection and Data Collection 3 Results 3.1 Statistical Analysis 3.2 Development of a Diagnostic Explanatory Model 4 Discussion 5 Conclusion References Reputational Crisis Risk Management: The Immediate Effect of a Plane Crash on Airlines ́ Digital Branding 1 Literature Review 1.1 Reputational Crisis in Air Disasters 1.2 Reputational Crisis Effect on Online Customers ́ Behavior 1.3 Reputational Crisis and Big Data 2 Materials and Methods 2.1 Problem Formulation and Research Hypotheses 2.2 Sample Selection and Data Collection 3 Results 3.1 Statistical Analysis 3.2 Development of a Diagnostic Explanatory Model 4 Discussion 5 Conclusion References Cruise Industry Crisis Risk Management and Recovery Strategies Utilizing Crowdsourcing Data 1 Literature Review 1.1 Risk Perceptions Within the Cruise Industry 1.2 Recovery Strategies in the Post-Crisis Era 1.3 Crowdsourcing Data Within the Cruise Sector 2 Materials and Methods 2.1 Problem Formulation and Research Hypotheses 2.2 Sample Selection and Data Collection 3 Results 3.1 Statistical Analysis 3.2 Development of a Diagnostic Explanatory Model 4 Discussion 5 Conclusion References The COVID-19 Crisis Effect on Railways ́ Digital Branding: Risk Management Applications Utilizing Big Data 1 Literature Review 1.1 Risk Management in the Railway Sector 1.2 Big Data and the Railway Sector 1.3 Customers ́ Satisfaction and Social Behavior Within the Railway Sector 2 Materials and Methods 2.1 Problem Formulation and Research Hypotheses 2.2 Sample Selection and Data Collection 3 Results 3.1 Statistical Analysis 3.2 Development of a Diagnostic Explanatory Model 4 Discussion 5 Conclusion References The Role of Web Page Auditing in Centralized Payment Networks ́ Digital Marketing Enhancement 1 Introduction 2 Related Background 3 Methodology 4 Results 5 Diagnostic Model 6 Hybrid Model 7 Conclusions 8 Practical Implications References Effects of Big Data and Web Analytics on the Optimization of Startups ́ Branding and Market Share 1 Introduction and Hypotheses Developments 2 Methodology 3 Results 3.1 Statistical Analysis 3.2 FCM 4 Conclusions References Competitive Differentiation in Airlines ́ Mobile Applications with the Assistance of Eye-Tracking Research 1 Introduction and Research Hypotheses 2 Methodology 3 Results 3.1 Statistical Analysis 3.2 Fuzzy Cognitive Map 3.3 Neuromarketing Analysis 4 Conclusion and Limitations References Digital Marketing Strategy for Competitive Advantage Acquisition Through Neuromarketing in the Logistics Sector 1 Introduction and Research Hypothesis 2 Methodology 3 Results 3.1 Statistical Analysis 3.2 Formulation of Fuzzy Cognitive Map 3.3 Neuromarketing Analysis 4 Conclusion and Limitations References Social Media Analytics for Customer Satisfaction Based on User Engagement and Interactions in the Tourism Industry 1 Introduction and Hypotheses Developments 2 Methodology 3 Results 3.1 Statistical Analysis 3.2 FCM 4 Conclusions References Part II Decision Support Systems (DSS) and Business Modelling Business Strategy to Increase Profit and Customer Base Using Eco-Advertising, Modeling and Optimization 1 Introduction 1.1 Ecological Advertising 2 Description of Hypothesis and Modeling Process (Table 1) 3 Hypothesis 4 Methodology 5 Hypothesis Trials and Results 6 Modeling and Simulation 7 Optimization (Fig. 3) 8 Conclusion References Increasing the Use of Social Networks by Businesses and Their Crucial Role in the Creation of Online Stores, Modeling and Opti... 1 Introduction 1.1 E-Shop 2 Description of Hypothesis and Modeling Process (Table 1) 3 Hypothesis 4 Methodology 5 Hypothesis Trials and Results 6 Modelling and Simulation 7 Optimization (Fig. 3) 8 Conclusion References Social Networks and User Interaction as a Determinant of Business Viability, Modeling, and Optimization 1 Introduction 1.1 Social Media 2 Description of Hypothesis and Modeling Process (Table 1) 3 Hypothesis 4 Methodology 5 Hypothesis Trials and Results 6 Modeling and Simulation 7 Optimization (Fig. 3) 8 Conclusion References Energy Saving of an RPAS (Remotely Piloted Aircraft System) Using Solar Panels, Modeling, and Optimization 1 Introduction 2 Description of Hypothesis and Modeling Process (Table 1) 3 Hypothesis 4 Methodology 5 Hypothesis Trials and Results 5.1 Solar Energy 5.2 Dynamic Energy 5.3 Air Resistance Energy 5.4 Thermal Energy 6 Modeling and Simulation 7 Optimization 8 Conclusion References Energy Saving of a Drone Using a Hydrogen Cell Battery, Modeling, and Optimization 1 Introduction 2 Description of Hypothesis and Modeling Process (Tables 1 and 2) 3 Hypothesis 4 Methodology 5 Hypothesis Trials and Results 5.1 Propeller Energy 5.2 Rechargeable Battery Energy 5.3 Battery Energy 5.4 Hydrogen Cell Battery Energy 5.5 Kinetic Energy 5.6 Air Resistance Energy 5.7 Thermal Energy 5.8 Dynamic Energy 6 Modeling and Simulation 7 Optimization 8 Conclusion References Energy Saving of a Drone in Order to Increase Flight Time and Distance Traveled, Modeling, and Optimization 1 Introduction 2 Description of Hypothesis and Modeling Process (Table 1) 3 Hypothesis 4 Methodology 5 Hypothesis Trials and Results 6 Modeling and Simulation 7 Optimization (Fig. 6) 8 Conclusion References Assessment of the Berkeley Solar Drone ́s Ability to Save Energy and Assist in the Development of Fifth Generation Mobile Netwo... 1 Introduction 2 Description of Hypothesis and Modeling Process 3 Hypothesis 4 Methodology 5 Hypothesis Trials and Results 6 Modeling and Simulation 7 Optimization (Fig. 5) 8 Conclusion References Modeling and Simulation of Examining the Performance of a Drone for Long-Distance Endurance 1 Introduction 2 Description of Hypothesis and Modeling Process (Table 1) 3 Hypothesis 4 Methodology 5 Hypothesis Trials and Results 6 Modelling and Simulation 7 Optimization (Fig. 4) 8 Conclusion References Part III Business Transformation Distance Education and Digital Disruptions in the COVID-19 Era 1 Introduction 2 Education Models 3 New Technologies 4 Interaction of Distance Learning and the Teaching Process 5 Conclusion References Motivations of Business Ecosystem Participants for Value Co-creation: An Overview 1 Introduction 2 Background 3 Methodology 4 Results 5 Conclusions and Future Research References The Emergence of Business Ecosystems in the Healthcare Industry 1 Introduction 2 Methodology 3 Drivers for Disruption 4 Healthcare Business Ecosystems 4.1 Medical ``6 Ps ́ ́ Healthcare Ecosystem 4.2 Holistic Healthcare Ecosystem 5 Discussion 6 Conclusions References The Current State of Artificial Intelligence 1 Introduction 2 The Three Waves of Artificial Intelligence 3 The History of AI ́s Achievements 4 State-Sponsored Studies on AI in Russia 5 Main Directions for Future Work in AI 6 Conclusion References Evaluating an Impact of Digital Transformation 1 Introduction 2 Effects of Digital Transformation 3 Risks of Digital Transformation 4 Assessing the Effects of Digital Transformation 5 Conclusion References Part IV 10th Symposium on Management Challenges (IANOS): Crisis Kills or Links? Towards the Development of Context-Sensitive Agrifood Entrepreneurial Skills Frameworks 1 Introduction 2 Identification and Mapping of Entrepreneurial Skills in Three Comprehensive Skills Frameworks: The Cases of O*Net, SCT, and ... 3 A Preliminary Review of the Literature on Entrepreneurial Skills in Agrifood Ecosystems 4 Discussion References Assessment of the Legal Framework of Greece in Terms of the Applicability of Green Innovation in the Supply Chain Sector 1 Introduction 2 Purpose of this Paper 3 Methodology 3.1 Current Situation of the Legal Network The Constitution of Greece Law 4302/2014 Law 4310/2014 Law 4864/2021 Special Framework for Spatial Planning and Sustainable Development of Industry 3.2 Target and Sub-targets Sub-target 1 - Creation of Incentive Framework for Innovation and Green Entrepreneurship Sub-target 2 - Connection of Research and Business Sectors Sub-target 3 - Modernization of Supply Chain Operations and Facilitation of Communications Between Individual Flows Sub-target 4 - Use of Smart Technologies Sub-target 5 - Insurance of Flexibility and Adaptability Against Modern Issues Sub-target 6 - Usability of the Legal Framework 3.3 The External Factors The Economy Climate Change and Environment Geopolitics Global Health 3.4 SWOT Analysis Strengths Weaknesses Opportunities Threats 4 Discussion 5 Future Work References Creation of Knowledge-Based Supply Chain Firms: Which Factors Matter? 1 Introduction 2 The Characteristics of Knowledge in Supply Chain Firms 3 The Role of the Founding Team 4 Creation Factors 5 Sources of Knowledge 6 Networks 7 Barriers to Starting Up 8 Conclusions 9 Future Work References Knowledge-Based Business Skills and Dynamic Capabilities for Supply Chain Firms 1 Introduction 2 The Importance of Knowledge-Based Entrepreneurship in Supply Chain Sector 3 Variables of Analysis 4 Conclusions 5 Future Work References The Operating Obstacles and the Strategy Followed by Greek Innovative Firms in the Supply Chain Sector 1 Introduction 2 Literature Review 2.1 Supply Chain Firms and Challenges 2.2 Resources and Capabilities 2.3 Technology Resources 2.4 Organizational Resources 2.5 External Environment 2.6 Dynamic Capabilities 3 Factor Analysis 3.1 Barriers to the Capacity for Innovation 3.2 Strategy 3.3 Identifying and Exploiting Opportunities 4 Conclusions 5 Future Work References Reengineering Energy Sector SMEs to Marketing via Backlinks and Domains Strategy 1 Introduction 2 Related Background 3 Methodology 4 Results 5 Simulation Model 6 Conclusions 7 Practical Implications References SMEs ́ Reengineering to Marketing in Supply Chain Sector by Focusing on Website Improvement 1 Introduction 2 Related Background 3 Methodology 4 Results 5 Simulation Model 6 Conclusions 7 Practical Implications References Part V Markets, Supply Chains and Value Chains The Implementation of Risk and Business Continuity Management Systems in Healthcare Supply Chain in Times of Crisis 1 Introduction 2 Research Method 2.1 Research Design 2.2 Case Selection 2.3 Data Collection Procedures 2.4 Data Coding and Analysis 3 Results 4 Conclusion References Green Supply Chain Management in the Greek Construction Industry 1 Introduction 2 GSCM in the Construction Industry 3 The Construction Sector in Greece 4 A Comprehensive Assessment Framework for GSCM in the Construction Sector 5 Research Method 5.1 Research Design 5.2 Data Collection 6 Results 7 Conclusion References Prioritizing Supply Chain Services Features in Online Supermarkets: Evidence from Greece 1 Introduction 2 The Impact of COVID-19 in Supermarkets ́ Online Shopping 3 The Role of Supply Chains in Customer Satisfaction and Service Quality: The Kano Model 4 Research Method 4.1 Research Design 4.2 Data Collection 5 Results 6 Conclusion References Part VI Financial Perspectives, Tax and Accounting Environment, Industries and Banks During Greek Financial Crisis Application of VSM as a Process Management Model in a Seaport Container Terminal 1 Introduction 2 Literature Review 3 Creation of the Current State of VSM 4 Creation of the Future State of VSM 5 Conclusion References Warehouse Stocks and Supply Chain Performance: The Case of Food Businesses 1 Introduction 1.1 Warehouse 1.2 Inventories 1.3 Supply Chain Performance 2 Materials and Methods 3 Analysis and Results 4 Discussion References Mergers and Acquisitions Between Systemic Banks in Greece and Their Impact on Concentration and Control 1 Introduction 2 Literature Review 2.1 Concentration-Competition 2.2 Concentration-Stability 2.3 Competition-Stability 3 Data and Methodology 3.1 Data 3.2 Control Variables 3.3 Methodology 4 Empirical Results 4.1 Merger Scenarios 5 Econometric Models 5.1 Concentration-Competition 5.2 Concentration-Competition-Stability 6 Conclusions References Tax Evasion in the Greek Construction Sector 1 Introduction 2 Tax Evasion 2.1 The Importance of Tax Evasion 2.2 The Greek Case Study 3 Literature Review 4 Methodology and Results 5 Concluding Remarks References Taxation and the Greek Financial Crisis 1 Introduction 2 Taxation 3 Methods and Materials 4 Results 5 Conclusions References The Impact of the Greek Economic Crisis in Financing SMEs in the Tourism Sector: An Empirical Investigation 1 Introduction 2 SMEs and Access to Finance 2.1 Tourism Business in Greece: The Case of Halkidiki 3 Literature Review 4 Methods and Materials 5 Results 6 Conclusions References The Financial Perspective of the Courier Sector in Greece 1 Introduction 2 Financial Statements Analysis 3 Financial Ratios Analysis 4 Viability Analysis Using Altman Z-Score Model 5 Concluding Remarks References The Role of Innovative Technologies in the Digitalization of the Modern Economy References Analysis of the Current State of Socioeconomic Development of the Republic of Dagestan 1 Introduction 1.1 Ways to Improve the Strategy of Socioeconomic Development of the Republic of Dagestan 2 Conclusion References Part VII Culture and Communication in the Modern Cross-Cultural World Tools for Stimulating Labor Efficiency in a Digital Environment References Methodological Approaches to Assessing Regional Development 1 Introduction 1.1 Application in the Analysis and Evaluation of Mathematical Methods 2 Conclusion References Application of Intellectualization Methods for Educational Resources Creation 1 Introduction 2 Development of Artificial Intelligence Technologies: Representation of Knowledge in Intelligent Systems 3 Conclusion References Big Data Technologies in the Education System 1 The Development of Artificial Intelligence Technologies in Modern Society 2 Development of the Education System Based on the Use of Big Data Technology 3 Conclusion References Ensuring Information Security of Electronic Business 1 Introduction 2 Information Security in Business 3 Conclusion References Developing Intercultural Communication Competences in the Conditions of Online Learning in the Modern Digital World 1 Introduction 2 The Changing Process of Attaining ICC in Higher Educational Institutions 3 Conclusion References Study of Self-Organization Issues in Virtual Network Communities 1 Introduction 2 Material and Research Methods 3 Results and Discussion: Typology of Online Communities and Users 4 Methodological Problems of Determining the Subjectivity of Online Communities 5 Structural Analysis of Network Communities: An Example of Graph Visualization in the Gephi Software Package 6 Conclusion References Part VIII Core Workshop The Impact of Stakeholder Engagement and Relationship Marketing on Aviation Market in Southeastern Europe 1 Introduction 2 Background and Theory 2.1 The Main Challenges 2.2 The Theoretical Framework 2.3 Purpose of this Study 3 Methodology 4 Findings: Results 5 Discussion 5.1 Discussion on the Results 5.2 Recommendations 6 Conclusions References Exploring the Relations Between the Information System Success Model and Trust in E-Government in the Greek Public Sector Duri... 1 Introduction 2 Literature Review 2.1 E-Government 2.2 gov.gr: The New Digital Portal 3 Research Hypotheses 4 Research Methodology 4.1 Research Sample 4.2 Measures 4.3 Sampling Method/Data Collection 4.4 Validity Check of the Questionnaire 5 Results 5.1 Descriptive Statistics 5.2 Questionnaire Validity 5.3 Regression Analysis 5.4 Correlations 6 Conclusion 6.1 Interpretation of Findings 6.2 Managerial Implications Information Quality Service Quality System Quality Actual Use 6.3 Research Limitations 6.4 Suggestions for Future Research References Trust in E-Government and Successful Information Management in the Public Sector During a Pandemic: Proposing an Extended Fram... 1 Introduction 2 Literature Review 2.1 E-Government 2.2 The Effect of the Pandemic on the Public Sector 3 Conceptual Framework 3.1 Research Factors Information Quality Service Quality System Quality Actual Use User Satisfaction Trust in E-Government 4 Conclusions and Limitations References Index