Communication in Practice

The paperback edition of this book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, re-sold, hired out, or otherwise circulated without the publisher's prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being impo~ed on the subsequent purchaser . Front Matter....Pages I-IV Front Matter....Pages 1-2 First Impressions....Pages 3-11 Paying Attention....Pages 12-20 Better Speech....Pages 21-31 Front Matter....Pages 32-32 Why Write at All?....Pages 33-38 What do I Want to Say?....Pages 39-44 What Reader am I Writing for?....Pages 45-50 How Much do I Have to Write ?....Pages 51-60 What does My Reader Know Already ?....Pages 61-69 Front Matter....Pages 70-70 Pictures or Words?....Pages 71-75 Pictures as Words....Pages 76-80 Pictures and Words....Pages 81-91 Now.......Pages 92-92