Communicating Fashion : Clothing, Culture, and Media

How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. __Communicating Fashion__ introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. **Key topics:** - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing Cover page Halftitle page Title page Copyright page Contents List of Figures Acknowledgments Preface 1 Communicating Fashion What is Communication? Modeling Communication Other Factors in Communication Communication and/as Rhetoric Verbal and Nonverbal Communication Clothing and Fashion Clothing in Modernity and Postmodernity Communicating Clothing 2 Clothing as Intra- and Interpersonal Communication Why Do We Wear Clothing? Clothing, Our “Self” and Our Subjective Positions Getting to Know Ourselves Performances, Identity and Ambivalence Intra- and Interpersonal Communication Meaningful and Meaningless Clothing Power, Conformity and Individuality 3 Clothing Dynamics in Groups and Cultures Groups, Clothing and Perspectives Uniforms among Cultures and Groups Grouping Groups Theories of Groups and Clothing Clothing Within a Culture Subcultural and Style Tribes 4 Fashion: Systems, Meaning, and Time Fashion as a System Simmel’s Trickle-down Fashion Alternative Understandings of Fashion Meaning, Clothing and the Fashion System Now Trending . . . About Time The End of Fashion? 5 Clothing, News, and Tastemaking A (Very) Brief History of Journalism, Fashion and Clothing Community Building Through the Media Media’s Influence: Theories of Agenda-Setting and Framing Tastemakers in the Media Fragmentation and Contemporary Tastemakers A Bit on Fashion Photography 6 Clothing on Film and Television Culture and Mediums A Brief History of Film and Television Film, Television; Fashion, Costume Cultural Studies and Reading the Media Representation Issues “Reading” Texts and Costumes Fashion and Celebrity Culture Fashion News, Criticism and “Reality” Television Digital Fashion Films and Documentaries Cultivation Theory 7 Ads, Brands, and Retail Considerations A Brief History of Fashion Brands Brands as a Social Construct Tangible Brand Communications Intangible Brand Communication Financial and Market Creations The Use (and Abuse) of History 8 Digital Communication, Social Media, and Mediatization Some History and Theory of the Web Updating Ourselves Updating the Media So You Want to be an Influencer? Changes in Retail and Shopping Mediatization, Algorithms and Apps 9 Fashion, Clothing and/as Art What is Art? Clothing, Art Worlds and Artification Clothing, Fashion and the Museum Museums and Curation as Cultural Intermediation Influence of Art and Museums Fashion and Music Fashion, Art and Promotional Culture Notes References Index Winner of the John G. Cawelti Award for Best Textbook / Primer How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics: - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing "How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out from the crowd - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the array of magazine editors, brand ambassadors, and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how people use clothing to express themselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural, and ethical issues through the work of fashion journalism, brand promotions, and the growing role of online influencers, as well as the impact of film, television, and art on self-image and expression"-- Provided by publisher "Entertainingly written with examples from popular culture, Communicating Fashion draws together theories from communication, media and fashion studies to explain how we all use clothing to express ourselves and how the media shapes our understanding of fashion and style"-- Provided by publisher