راهنمای نورپردازی استاد عکاس تجاری: غذا، معماری، دکوراسیون داخلی، لباس، جواهرات و بیشتر

Commercial images are strong, expertly lit photographs that command the viewers attention and communicate something about the product or service that grabs and holds the viewers attention. In this book, Robert Morrissey introduces reader to the tools of the trade. Readers will learn how to choose and position lights for a wide variety of jobs - from large products like cars to small, more intricate objects like jewellery. With the basics covered, the guide is devoted to the production of over 40 images, made for real assignments. Front Cover......Page 1 Dedication......Page 3 Contents......Page 4 sidebar: Connect with Robert ......Page 6 Introduction ......Page 7 Types of Light ......Page 10 sidebar: Color Temperatures ......Page 14 sidebar: The Bright Spot ......Page 15 Exposure ......Page 16 sidebar: SQDC=E ......Page 17 sidebar: Aperture and Light Levels ......Page 18 sidebar: Histograms ......Page 19 Electronic Flash Units ......Page 21 Modifiers that Attach to Flash Units ......Page 22 Freestanding Modifiers ......Page 24 sidebar: Equipment Selection ......Page 25 Panel Lighting Overview ......Page 27 sidebar: Lighting Shorthand ......Page 28 How to Create a Simple Product Table ......Page 29 Room Sets ......Page 30 Reflective (Glass/Acrylic) Sets ......Page 31 sidebar: Tools for Inexpensive Sets ......Page 32 The Setup ......Page 33 6. Honeycomb Grids ......Page 43 7. Umbrellas ......Page 50 8. Softboxes ......Page 59 On Assignment ......Page 72 Updating Older Images ......Page 73 Black & White ......Page 74 Edgy Portraits ......Page 75 Making Images Look Old ......Page 76 sidebar: Time-Saving Strategies ......Page 77 sidebar: Keys to Success ......Page 79 sidebar: Plan for a Perfect Shot ......Page 81 Portraits ......Page 84 Front Lighting Using Grids ......Page 85 Fashion Lighting ......Page 86 Corporate Portraits ......Page 87 Lens Flare ......Page 89 Glowing Light ......Page 90 Lighting Food 1 ......Page 91 Lighting Food 2 ......Page 93 Lighting Drinks ......Page 94 Lighting Rooms 1 ......Page 95 Lighting Rooms 2 ......Page 97 Scientific Light ......Page 98 Medical Light ......Page 99 sidebar: Keys to Successful Lighting ......Page 100 sidebar: Tools for Auto Shoots ......Page 101 Trilight ......Page 102 Large Sets ......Page 103 Lighting on Location ......Page 105 Shooting for Photoshop ......Page 107 Overhead Light 1 ......Page 109 Overhead Light 2 ......Page 111 Overhead Light 3 ......Page 112 Lighting with Mirrors ......Page 113 Small Items and Jewelry ......Page 114 Sunlight ......Page 115 Fill Flash Outdoors ......Page 116 Tungsten and Daylight ......Page 117 Lighting Glass ......Page 118 Multiple-Image Campaigns ......Page 119 The Empty Product ......Page 121 Silhouettes ......Page 122 Black on Black ......Page 123 Final Words ......Page 124 Glossary ......Page 125 Index ......Page 127

From lighting glass objects to photographing models indoors and out, this handbook demonstrates how to effectively use and control light using a variety of traditional and unconventional lighting equipment. Written by award-winning photographer Robert Morrissey for both the professional and the serious amateur photographer, this guide explains the different types of light and how to work with modifiers such as panels, umbrellas, grids, and mirrors. More than 100 detailed lighting diagrams help ensure proper placement and are useful while pitching ideas to clients. Money-saving equipment and accessory alternatives are discussed along with strategies for working through obstacles during a shoot, making this manual a must-have resource for success on every project. This revised edition includes incorporates new equipment references, while adding several up-to-date case studies.

Presents lessons covering commercial photography lighting, with information on such topics as equipment, studio setup, panels, umbrellas, softboxes, and location-specific techniques