Colour Forecasting

The colour forecasting process is a major driving force in the fashion and textile industries but is complex, highly intuitive and little understood. This textbook for students of fashion and design discusses the development of the various driving forces of fashion, when colour forecasting began and how it has developed to its present day state. Colour terminology and some of the more subjective tools used by colour forecasters are explained, and their strengths and weaknesses are compared. Also, a model is given of the colour forecasting process and this is discussed in detail. Finally, readers are shown how forecasting methodologies are used to develop 'colour stories'.

the Colour Forecasting Process Is A Major Driving Force In The Fashion And Textile Industries, And Is Very Complex, Highly Intuitive And Little Understood.

this Textbook For Students Of Fashion And Design Identifies The Driving Forces Of Fashion, Past And Present, And Explains Why The Colour Forecasting Process Was Initiated And Has Developed To Its Present Day State. Colour Terminology And Some Of The More Subjective Tools Used By Colour Forecasters Are Explained. Also, A Model Is Given Of The Colour Forecasting Process And This Is Discussed In Detail. Finally, Readers Are Shown How To Develop 'colour Stories'.

The authors......Page 7 Foreword......Page 8 Acknowledgements......Page 10 Introduction: what is colour forecasting?......Page 12 1 Fashion forecasting and the driving forces of fashion: 1700–2000......Page 20 2 The views of forecasters and trend information users......Page 44 3 Colour knowledge......Page 64 4 The colour forecasting process......Page 102 5 The colour forecaster's tool kit......Page 124 6 Colour story development and presentation......Page 140 7 The future of colour forecasting......Page 174 Bibliography......Page 180 Index......Page 188 "This textbook for students of fashion and design discusses the development of the various driving forces of fashion, when colour forecasting began and how it has developed to its present day state. Colour terminology and some of the more subjective tools used by colour forecasters are explained, and their strengths and weaknesses are compared. Also, a model given of the colour forecasting process and this is discussed in detail. Finally, readers are shown how forecasting methodologies are used to develop 'colour stories'."--Jacket It is often assumed that the initial driving force of fashion was the development of the cotton industry during the 1730s, with the invention of Kay's flying shuttle (which made the mechanised loom and mass production of woven fabrics possible) followed by cotton-spinning machinery. This title discusses the development of various driving forces for fashion and how and when colour forecasting began to develop. It provides comprehensive details on colour knowledge and terminology and discusses some of the more subjective tools used by forecasters