Color Trends and Selection for Product Design: Every Color Sells A Story (Plastics Design Library)

__Color Trends and Selection for Product Design: Every Color Sells a Story__ speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants. The book helps product designers more effectively reach their target audiences by helping them understand more about how colors are chosen for particular markets and how certain colors will perform in designs, including how to evaluate color under different lighting conditions and in, or on, different materials. Knowing how colors will perform in each material and how they will be seen on a store shelf or show room floor is vital. The book gives an important insight into future trends, including new design methods for creating color prototypes and regulatory requirements. The color designer needs to better understand the world of the color formulator, and the formulator conversely needs to understand the needs of the designer, so this book is written for both. * Provides an expert assessment of future trends in color, helping color manufacturers to understand how their customers and brand owners select colors * Covers the critical issues of stability, color measurement, and new methods of incorporation, helping engineers evaluate color performance in different designs, materials, and lighting conditions * Helps readers stay ahead of the competition with discussions of important regulations and trends in ‘green’ colors and product design Content: Front-matter,Copyright,Dedication,Acknowledgments,IntroductionEntitled to full textSection I: Color Trends: An Historical PerspectiveSection I. Color Trends: An Historical Perspective, Page 1 1 - 1900s Edwardian Era/La Belle Epoque, Pages 3-5 2 - 1910s Trends: Arts & Crafts Movement, Pages 7-9 3 - 1920s Trends: The Roaring Twenties and the Art Deco Era, Pages 11-14 4 - 1930s Trends: A Golden Age of Growth-Bauhaus, Art Deco and De Stijl, Pages 15-17 5 - 1940s Trends: Global Military Struggles, Pages 19-22 6 - 1950s Trends: Automotive, Pages 23-28 7 - 1960s Trends: The Mods and the Psychedelic Era, Pages 29-33 8 - 1970s Trends: The “Me Decade”, Pages 35-38 9 - 1980s Trends: Conspicuous Consumption, Pages 39-45 10 - 1990s Trends: Electronics, Pages 47-50 11 - 2000–2006: September 11, Pages 51-54 12 - 2007–2012: The Great Recession, Pages 55-59 13 - 2013–2014: The Slow Comeback, Pages 61-62 14 - 2015–2016: Current and Future Color Trends, Pages 63-65 15 - The Development of Color Trends, Pages 69-71 16 - Fads Versus Trends, Pages 73-74 17 - Macrotrends, Pages 75-77 18 - Aging and Healthcare, Pages 79-80 19 - Gender, Pages 81-84 20 - Geography and Culture, Pages 85-94 21 - Economic Status, Page 95 22 - Global Color Influences, Pages 97-98 23 - Color Selection for Environments by Industry, Pages 99-101 24 - The Color Influencers, Pages 103-107 25 - Color Forecasting Trade Associations, Pages 109-111 26 - Color Events, Pages 113-121 27 - Art Shows and Fairs, Pages 123-125 28 - Industry Trade Shows, Pages 127-141 29 - Sporting Events, Pages 143-147 30 - The Media, Pages 149-157 31 - The Hot New Color, Pages 159-160 32 - Color Trends and How They Influence Color Selection, Page 161 33 - Color Language, Pages 163-164 34 - Color Descriptions, Pages 165-166 35 - International Appeal, Page 167 Section III. Color Innovations and Emerging Technologies in Color Development, Page 169 36 - Principles of Color Science, Pages 171-177 37 - Color Measurement, Pages 179-182 38 - Color Matching, Pages 183-184 39 - Spanning the Communication Gap Between Technical/Commercial Suppliers and Creative Clients, Pages 185-193 40 - Coloring of Plastics, Pages 195-198 41 - Coloring Labels and Color Printing, Pages 199-204 42 - Green Colors and Plastics, Pages 205-208 43 - Regulatory Restrictions, Pages 209-211 44 - Evolution of Pigments and Dyes, Pages 213-222 45 - Applications of Color, Pages 223-227 46 - Color Selection by Market, Pages 231-239 47 - The Antitrend Trend, Page 241 Summary and Conclusions, Pages 243-246 Additional References, Page 247 Index, Pages 249-263 Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants. The book helps product designers more effectively reach their target audiences by helping them understand more about how colors are chosen for particular markets and how certain colors will perform in designs, including how to evaluate color under different lighting conditions and in, or on, different materials. Knowing how colors will perform in each material and how they will be seen on a store shelf or show room floor is vital. The book gives an important insight into future trends, including new design methods for creating color prototypes and regulatory requirements. The color designer needs to better understand the world of the color formulator, and the formulator conversely needs to understand the needs of the designer, so this book is written for both. Provides an expert assessment of future trends in color, helping color manufacturers to understand how their customers and brand owners select colorsCovers the critical issues of stability, color measurement, and new methods of incorporation, helping engineers evaluate color performance in different designs, materials, and lighting conditionsHelps readers stay ahead of the competition with discussions of important regulations and trends in 'green' colors and product design Doreen is currently the Strategic Accounts Manager at A. Schulman Inc. (global plastics supplier), managing the Procter and Gamble Gillette account - responsible for color direction, trending and sales. She has previously worked as Market Development Manager for Americhem Inc and BASF (in packaging, automotive, durables, architectural and fibers markets), and spent 10 years as a Group Leader in the Plastics Applications and Design Lab at Engelhard Corporation - focusing on color design for plastics applications and color trend development using blow molding, injection molding and extrusion equipment. She has held the Chair at the Color Marketing Group, and is currently a board member of the Society of Plastics Engineers Color and Appearance Division

Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants.

The book helps product designers more effectively reach their target audiences by helping them understand more about how colors are chosen for particular markets and how certain colors will perform in designs, including how to evaluate color under different lighting conditions and in, or on, different materials.

Knowing how colors will perform in each material and how they will be seen on a store shelf or show room floor is vital. The book gives an important insight into future trends, including new design methods for creating color prototypes and regulatory requirements. The color designer needs to better understand the world of the color formulator, and the formulator conversely needs to understand the needs of the designer, so this book is written for both.

• Provides an expert assessment of future trends in color, helping color manufacturers to understand how their customers and brand owners select colors
• Covers the critical issues of stability, color measurement, and new methods of incorporation, helping engineers evaluate color performance in different designs, materials, and lighting conditions
• Helps readers stay ahead of the competition with discussions of important regulations and trends in ‘green’ colors and product design

Annotation This title speaks to the needs of the manufacturing level where colourants are developed, helping manufacturers to understand where their colours will sell and for what period of time these products will be viable. It covers issues such as stability, colour measurement, and new methods of incorporation, which are critical in the development of new colourants