Color Management : A Comprehensive Guide for Graphic Designers

Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions. Dedication Copyright Title Page He Contents Introduction 1 The Terminology of Color 2 Basic Color Theories Additive Color Theory Subtractive Color Theory 3-D Color Theory 3 The Creation of Color Wheels The Spectral Range of Color Wheels Expanding the Color Wheel 4 Color Legibility Readability Legibility Contrast Warm and Cool Colors The Color Matrix Utilizing Field Colors with Text Type 5 Color Calibration and Overprinting Color Sinking and Overprinting Quality of Color Proofs 6 Color Prepress and Printing Dot Gain Undercolor Removal Pixels, Lines, and Dots per Inch. Bit Depth Range and Raw FormattingPrinting Order Color Correcting Images for Press Type Reversals and Knockouts with Solids, Tints, and Shades 7 Behavioral Effects of Color Micro Color Responses Macro Color Associations Acknowledgments Contributors Index. Introduction The terminology of color Basic color theories Additive color theory Subtractive color theory 3-D color theory The creation of color wheels The spectral range of color wheels Expanding the color wheel Color legibility Readability Legibility Contrast Warm and cool colors The color matrix Utilizing field colors with text type Color calibration and overprinting Color syncing and overprinting Color prepress and printing Dot gain Undercolor removal Pixels, lines, and dots per inch Bit depth range and raw formatting Printing order Color correcting images for press Type reversals and knockouts with solids, tints, and shades Behavioral effects of color Micro color responses Macro color associations. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publis Describes how to achieve accurate color, covering such topics as prepress operations, color mixing, dot gain, and color removal