Collaborative Public Diplomacy: How Transnational Networks Influenced American Studies in Europe (Palgrave Macmillan Series in Global Public Diplomacy)

Using archival research and recorded interviews, this book charts the development of American Studies in Europe during the early Cold War. It demonstrates how negotiations took place through a network of relationships and draws lessons for public diplomacy in an age when communities are connected through multi-hub, multi-directional networks. "During the early Cold War, the complex relationship between communities in Europe and the United States was of concern to those on both sides of the Atlantic. Using archival research and recorded interviews, this book charts the development of American Studies in Europe during that period. It demonstrates how negotiations took place through a network of relationships among state bureaucracy, philanthropic foundations, and European scholars. Each interaction within this network had the potential to change the odds of a particular outcome occurring. Through analysis of these interactions, the book identifies factors which are influential in the conduct of successful collaborative public diplomacy and draws lessons for public diplomacy in an age when communities are connected through multi-hub, multi-directional networks"-- Provided by publisher Front Matter....Pages i-xi Introduction The Role of Networks in Public Diplomacy....Pages 1-17 Navigating from the Salzburg Seminar to EAAS....Pages 19-41 Making an Exhibition of Yourself....Pages 43-93 Amerika Institut—Munich....Pages 95-134 The Founding of GAAS....Pages 135-156 The Founding of BAAS....Pages 157-190 conclusion Building Blocks for a Collaborative Approach to Public Diplomacy....Pages 191-202 Back Matter....Pages 203-260 Collaborative Public Diplomacy argues that in a complex multi-hub and multi-directional network society where each interaction changes the odds of success, negotiation and behaviors which increase collaboration will increasingly become the central concern of public diplomacy