Cold Calling Techniques

Written especially for sales team managers, this text delivers surefire strategies to coach and manage any sales team to achieve maximum results. From devising a successful coaching plan to getting results in the field, it will help any manager improve sales performance in any organisation. Cold calling is essential -- By the numbers -- Where to look for leads -- Cold call mechanics -- Turning around common responses -- The ledge -- Mastering third-party and referral calls -- Leaving messages that get results -- E-mail tactics -- Follow-up calls -- The four-step sales process -- The principles of sales success.