فروش بیشتری داشته باشید!: مهارت‌های اقناع که قدرت فروش شما را افزایش می‌دهند

What does it take to close more sales? It takes the skills and knowledge to quit making the same mistakes over and over--like failing to ask good questions or presenting desirable solutions or handling objections or making the customer feel comfortable. As a professional sales trainer, Mike Stewart has targeted the most rampant selling errors. And he's developed a set of practical guidelines for overcoming the problems and achieving sales success. With a focus on real-life problems and solutions, the book teaches business-to-business salespeople how to: * incorporate hard-driving closing strategies into softer, consultative selling techniques * use a customer-centered approach to identify and sell what the customer values * master the sales process--from properly planning to actively listening to asking for the sale * eliminate the crippling effect of fear by building confidence and expertise. Position yourself for success Develop rapport and build relationships of trust and confidence Pre-call planning and preparation pays off Get your prospect involved early in order to close the sale later The most important part of the sales process is discovery Powerful presentations create credibility, confidence, and conviction Handling objections properly is usually the bridge to the close You must close the sale in order to go to the bank. What does it take to close more sales? It takes the skills and knowledge to quit making the same mistakes over and over -- like failing to ask good questions or presenting desirable solutions or handling objections or making the customer feel comfortable. Your attitude about yourself, your company, and your product offering is extremely important.